To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed...
Social recruiting is a technique that uses various social media channels to find potential candidates. It enables companies to post job listings and solicit job seekers to apply. Social recruiting or social hiring can help you fill permanent positions and hire...
A new survey of influencers from affiliate marketing platforms Awin and ShareASale focuses on the level of burnout content creators and online influencers are experiencing, and what is driving it. According to the research, nearly 80 percent of respondents suffer from...
Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. However, despite their increasing influence and significant online engagement, Hispanic representation lags behind in the influencer...
As the influencer marketing landscape evolves, what do marketers say are their biggest challenges when it comes to working with influencers? New research from AI social media analytics platform and influencer marketing transparency firm HypeAuditor uncovers the most...
Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time. But it's a never-ending game, and you should always strive to reach...
Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing...
Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. And social media has given influencers the clout and the platform to promote products. But new research from product trust...
Social commerce will be the most popular influencer marketing campaign objective within the next year, demonstrating the growth of social commerce in influencer marketing, according to new survey research from industry service provider Influencer Intelligence. The...
Newly released research on the rapidly evolving brand-influencer dynamic from partnership management platform impact.com, in partnership with marketing intelligence company WARC, shows the disparity and alignment of perceptions of marketers and influencers, and offers...
A lot has changed since the pandemic. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and...
Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is...