Social signals are the collective shares, likes, and social media engagement on your website. Google’s official word is that social signals are not a part of their algorithm, but there's no denying that most top-ranking websites have strong social signals. This guide...
In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. Impressions is the total number of times a user on that platform has...
Buoyed by accounts of trustworthy follower relationships and high return on investment, PR and marketing pros are increasingly turning to influencer marketing for their brands and clients, but many are operating purely on trust in the industry’s reliability without...
Many businesses use social media as their primary marketing channel. Today, it's a given that your ideal consumer is somewhere on social media, waiting for you to find them. You want to reach out to this audience, engage with them, and persuade them to buy or test...
A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies. Why? That’s probably because of a lack of...
Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered. New research from micro-influencer marketing platform SocialPubli...
With the industry of influencer marketing at the same time booming incessantly and facing new challenges of overhype and fraud, it’s no wonder that PR and marketers are scratching their heads about how much they should be paying, under what circumstances, the return...
The majority of small and startup businesses do not have sufficient budgets allocated for above-the-line advertising, such as using TV, obtaining celebrity endorsements or using print media. Using influencer marketing as an alternative to social media advertising is...
YouTube is an incredibly powerful network. Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing...
Even though there are plenty of communicators who will tell you influencer marketing is overhyped (and we’re not saying it isn’t), the fact is influencers have been proven to boost campaign efforts when used effectively. As businesses adopt digital marketing...
Your influencers are racking up the follows, but is your brand really benefitting? There’s a good chance the results of your campaign may not pan out as planned, as new research from AI analytics platform HypeAuditor reveals only 59 percent of Instagram followers in...
Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes...