In order to increase market presence and consumer engagement, as well as market depth, brand awareness and loyalty, many brands have shifted significant resources into finding and recruiting influencers. These representatives already have a developed, loyal following,...
Influencer marketing is here to stay, and its expansion and growth seem unstoppable. As brands scale up their influencer marketing investment and transition from one-off campaigns to an always-on approach, the stakes are higher than ever. Initiating successful...
One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends...
The world of influencer marketing has exploded in recent years, with countless businesses turning to both macro- and micro-influencers to help take their brand awareness to the next level. As the industry has grown, however, it has also attracted scores of individuals...
According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world. And the number of agencies just keeps growing—which means...
While big-name, big-money influencers can reach large audiences in one fell swoop, it doesn’t mean those audiences are highly engaged—or paying attention at all, if your brand isn’t directly involved in the influencer’s most riveting topics of discussion. That’s why...
The days when TV advertising used to be the most effective marketing tool are long gone. These days, we are facing a new era of marketing where influencers are taking over traditional marketing tools and strategies. Collaborating with an influencer who has a fan base...
Influencer marketing has been helping brands to widen their audiences and, consequently, their profits. For a business to reap the full rewards of influencer marketing, however, there are some essential steps to follow. Below are four of the crucial ones. 1. Defining...
Due to the increasing interconnectedness of the 2 billion people now on social media, influencer marketing has quickly become a non-negotiable marketing tactic for brands. And as the practice grows, so do the options for communicators—according to new research from...
Alarming studies about influencer fraud have been dominating headlines over the last year, including a recent report from the University of Baltimore, which revealed that companies are being scammed out of $1.3 billion annually by fake influencers. And now, a new...
They’re everywhere. They always seem to look flawless, even if they insist that there’s #nofilter or FaceTune. They’re on the beach at a very chic resort-on-stilts in Polynesia, getting paid to be on vacation. They walk down trendy streets while narrating and...
As influencer marketing (IM) continues to gain traction in comms strategy—and as authenticity continues to be a key challenge for influencer campaigns—new research from IM service Takumi explores the Instagram IM industry’s dynamics in a study of over 4,000 consumers,...