Traditional Media

Apple Watch or iWatch? How brand confusion can stick around

This afternoon, Apple will announce the final details for its first major new product category since the iPad. Within the month the much-anticipated Apple Watch will hit stores and, depending on who you ask, it could either be Apple's next big success -- or biggest...

The evolution of traditional media: a viewpoint

The evolution of traditional media: a viewpoint

Newspapers get it from all angles these days. Purists often decry the fluff—glossy lifestyles sections and inches devoted to celebrity hijinx and party photos. At the same time, social media pundits revel in dwindling circulation numbers as indisputable evidence of an...

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