Last night Secretary of State Hillary Clinton and Vermont Senator Bernie Sanders battled it out in New Hampshire in MSNBC’s televised Democratic presidential candidate debate. And while all major polling suggests that Sanders has a sizeable lead in New Hampshire...
Report analyzes attitudes of media and online consumers toward the flu shot Online consumers, particularly parents, remain skeptical of the flu shot despite the media’s efforts to positively endorse this year’s vaccine, according to a data analysis released this week...
When building media lists, many PR and communications agencies/departments implement an audience-classification system based on consumer demographics, industry segments and job functions, and then apply these categories to media outlets. But to complete the task of...
It’s awards season. And everybody loves awards season. Nowhere is that fact more obvious than on the great social barometer known as Twitter. The Screen Actors Guild Awards took place on January 30, the second major awards show of the year after the Golden Globes...
Asked about their pet peeves concerning PR, some journalists point to specific terms in pitches and press releases that raise red flags or are just plain annoying. For example, if you want to aggravate medical reporters, try sprinkling your emails with "cure,"...
Drawing parallels between professionals in PR, marketing, and sales is easy. After all, there are many similar techniques, tactics, and tools used between the three disciplines. But there’s one tool every sales professional can’t live without that very few PR,...
In the past month well over 25,000 English online articles have been written about Zika virus. For those who haven’t heard about the virus, it’s related to Yellow Fever and West Nile disease. Like yellow fever and West Nile disease, Zika is transmitted by mosquitoes....
Journalists say it again and again—the most effective PR pros are the ones with whom they’ve established long-term relationships. The trick, of course, is establishing those relationships in the first place. What’s the magic formula that makes them happen? I wouldn’t...
For many of us who check email from our beds, the grocery store and our kids’ soccer games, inbox addiction is very real. In today’s mobile world, we rely on our inboxes to keep us informed, entertained and connected. Email even keeps us tethered to the office and...
Whether you’re preparing for an interview yourself or you’re a PR pro training a client, understanding the key techniques of media training is vital. Without proper preparation, a spokesperson not only risks missing out on the great opportunity that positive media...
Are you active on Twitter? If so, are you using lists to get your message out and engage with those who can further enhance your efforts? If not, then let’s start with the basics: A list is a curated group of Twitter users. You can create your own, or subscribe to...
Journalists, especially at the A-list outlets, are a competitive bunch. They live for the scoop, the exclusive, or at a minimum, the unique angle on a widely reported story. Based on feedback we've heard from journalists, this point seems to be lost by a certain...