When NYC’s Dominique Ansel Bakery announced its newest sugary creation, the Cronut, people went wild for it. But how did Cronut buzz compare to the launch of a similar product by Dunkin’ Donuts, the Donut Sandwich?
Comms dilemma: Consumers want personalization, but don’t trust brands with their data
New data from customer engagement platform Twilio affirms a digital marketing challenge that is increasingly confounding comms pros—customers expect personalization during every brand interaction, but they don’t trust brands to keep their personal data secure and to...
