When NYC’s Dominique Ansel Bakery announced its newest sugary creation, the Cronut, people went wild for it. But how did Cronut buzz compare to the launch of a similar product by Dunkin’ Donuts, the Donut Sandwich?
PR vs marketing vs sales: How to find the bridge?
As a PR company, we often see clients' confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays...
