AI has already redefined efficiency. Now it’s transforming business strategy.
Marketers have always been fully aware of how their day-to-day lives would improve if they could reliably automate the more manual, repetitive elements of the job. But today, leading businesses are well beyond the stage of experimenting with generative AI tools and...
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Crisis Comms & Media Monitoring
PR truism: Covering up a problem often leads to uncovering it
There’s an old adage that goes, “the cover-up is greater than the crime.” I don’t fully agree with it; it depends on what the crime was. But one thing that’s evident is that covering up a crime, no matter how big or small, will usually lead to extensive negative media...
The digital PR disaster: When public relations goes wrong in the healthcare space
In today’s hyper-connected world, digital public relations (PR) is a foundational strategy for any healthcare organization—be it a global hospital network, a fast-scaling health tech startup, or a local wellness brand. The tools are abundant, the audiences are...
How PR pros can stay agile during industry disruptions and crises
A single tweet. A leaked email. A glitchy checkout screen. That’s all it takes to turn a normal day into full-blown PR crisis mode. Modern public relations is ripe for disruption—and the pressure’s mounting. And with real-time news cycles and high-stakes social media...
PR Tech & AI
AI + business process automation: How artificial intelligence is redefining marketing workflow automation
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
5 ways AI is transforming the public relations industry
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
How to streamline your marketing reports by using these 5 AI tools in 2025
Marketers have to deal with lots of data every day in 2025. This data might come through social media, ads, and emails. Marketers need to analyze the data thoroughly to make reports, which takes a lot of their time. But nowadays, this effort is being taken over by AI...
Content & Media Relations
Content strategy intelligence: Using Google results to understand what audiences actually want
Ever wondered why some content flies while yours crawls? It’s not always because the writing’s bad or the design’s dull. More often, it’s because it’s answering questions no one’s actually asking. The internet is crowded, but attention is scarce. If you want your...
How independent creators can compete with studios using PR & distribution together
Studios succeed by aligning attention with availability. Independent creators can do the same by pairing public relations with distribution, so curiosity peaks when a viewer can press play. PR sparks discovery, and distribution turns it into watch time. Viewing...
Why all high-profile clients should undergo media training
If there’s one aspect that all PR practitioners should be aware of, it’s that when arranging an interview for a client there is only one certainty: Until the story appears, you’ll never know if it will be what you hoped for. Experience shows that the resulting story...