The power of integrated strategies: How IT, marketing, and PR drive business success
In today's fast-paced, digitally-driven world, businesses cannot thrive in silos. The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer...
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Crisis Comms & Media Monitoring
11 ways media monitoring PR solutions can transform your public relations strategy
Media monitoring PR services are similar to having superpowers in the current noisy digital world. They allow you to listen for brand mentions, find out what your audience likes or what they need, and respond with smart, timely moves. It is irrelevant how big your...
The small business guide to PR crisis
According to the US Bureau of Labor Statistics, nearly one-fifth of all new businesses close within the first year. While one of the major reasons contributing to this failure is the lack of capital or product-market fit, there are other reasons that contribute to...
Crisis management in the digital age: A PR survival guide
In the digital age, a brand’s reputation is as fragile as a trending tweet. With one viral post, a minor issue can spiral into a full-blown PR disaster. A misjudged campaign, a customer complaint, a leaked email means you're not just solving a problem, you're...
PR Tech & AI
AI customer segmentation: Boost engagement and ROI with personalization
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...
AI + business process automation: How artificial intelligence is redefining marketing workflow automation
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
5 ways AI is transforming the public relations industry
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
Content & Media Relations
The HARO playbook: Proven strategies to stand out, secure more coverage and gain journalists’ trust
The Noise Problem In 2025, journalist inboxes are drowning. A single HARO or source-request query often attracts hundreds of responses, according to practitioner guides and HARO overviews. With the resurgence of HARO under Featured.com following its acquisition from...
How to turn cybersecurity salary data into winning PR pitches in 2025
The Cybersecurity Talent Crisis: Why Salary Stories Matter The cybersecurity industry faces an unprecedented talent shortage. According to the World Economic Forum, the global talent gap could reach 85 million workers by 2030, creating a perfect storm for PR...
The future of PR in the age of AI: Smarter campaigns, deeper connections
Public relations has always been about creating meaningful connections between brands and their audiences. But in today’s hyper-digital world, attention is fleeting, and traditional methods often fall short. This is where Artificial Intelligence (AI) is reshaping the...