The SEO impact of visual identity: Do your brand assets improve search rankings?
Here is a secret that most business owners don't know about search engine optimization (SEO): your brand’s visuals, including the logo, colors, and images, are not just pretty decorations. They're actually ranking factors in disguise. When people search online, they...
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From PR rags to riches: No Man’s Sky video game PR concepts
In the world of video games, where fandoms are passionate, social media is ubiquitous, and gaming experiences span millions of hours of entertainment, the role of public relations (PR) has never been more critical. Video game companies, no matter their size, must...
Volkswagen’s emissions scandal: A case study in litigation PR and reputation management
In 2015, Volkswagen, one of the world’s largest automobile manufacturers, found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. The scandal, commonly known as “Dieselgate,” involved the company’s use...
Addendum to my column about the Epstein ‘affaires illicite’: More PR lessons
Earlier this month, on this website, I authored a column about how President Trump’s tactics regarding the Epstein crisis are an example of “how to keep a PR crisis in the news.” This is an addendum to that column. An accurate title could be “How to make certain that...
PR Tech & AI
How to streamline your marketing reports by using these 5 AI tools in 2025
Marketers have to deal with lots of data every day in 2025. This data might come through social media, ads, and emails. Marketers need to analyze the data thoroughly to make reports, which takes a lot of their time. But nowadays, this effort is being taken over by AI...
How to market your coding projects like a pro
You’ve built something amazing, a web app, an open-source tool, or a slick coding utility. But no matter how good your project is, it won’t gain traction unless people know it exists. That’s where marketing comes in. And no, you don’t need a marketing degree to do it...
The role of AI in modern PR campaigns
Artificial intelligence (AI) now plays a central role in public relations. It automates tasks, delivers real-time insights, and helps PR teams build smarter, faster campaigns. From tracking media coverage to managing crises and customizing content, AI brings speed...
Content & Media Relations
AI has already redefined efficiency. Now it’s transforming business strategy.
Marketers have always been fully aware of how their day-to-day lives would improve if they could reliably automate the more manual, repetitive elements of the job. But today, leading businesses are well beyond the stage of experimenting with generative AI tools and...
9 steps for building an effective content calendar for your PR and marketing strategy
A content calendar is one of the most effective tools for managing a brand’s marketing efforts. It brings together every task—from web pages and blogs to social media posts, email campaigns, and ads—into a single, organized plan. With a content calendar, you will...
PR & AI: Travel marketing’s new power couple
After almost two decades in travel marketing, I’ve watched a bevy of buzzwords and travel trends come and go. (Rest in peace, revenge travel.) All the while, travel PR kept on humming behind the scenes: building trust, shaping narratives and working to earn attention...