5 psychological triggers that make media pitches irresistible
You spent weeks crafting the 'best' media pitches, subscribing to email marketing tools, and sending them to tons of journalists who can help build coverage for your product or event. But hours and days after, crickets. Only a few got back, and it was to decline your...
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Crisis Comms & Media Monitoring
How PR pros can stay agile during industry disruptions and crises
A single tweet. A leaked email. A glitchy checkout screen. That’s all it takes to turn a normal day into full-blown PR crisis mode. Modern public relations is ripe for disruption—and the pressure’s mounting. And with real-time news cycles and high-stakes social media...
Financial agility as a strategic imperative in crisis communications management
In an era where brand reputation can be decimated within hours and rebuilt over months, the speed of crisis response has become the defining factor between reputation recovery and irreversible brand damage. Yet while PR professionals have mastered the art of rapid...
From PR rags to riches: No Man’s Sky video game PR concepts
In the world of video games, where fandoms are passionate, social media is ubiquitous, and gaming experiences span millions of hours of entertainment, the role of public relations (PR) has never been more critical. Video game companies, no matter their size, must...
PR Tech & AI
5 ways AI is transforming the public relations industry
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
AI + human media monitoring: A 2025 playbook for signal over noise
4 questions covered in this article: How can AI and humans work together to reduce noise in media monitoring? Which 2025 audience trends matter most for setting alert thresholds? How should teams design a human-in-the-loop workflow from triage to decisions? Why use a...
How to streamline your marketing reports by using these 5 AI tools in 2025
Marketers have to deal with lots of data every day in 2025. This data might come through social media, ads, and emails. Marketers need to analyze the data thoroughly to make reports, which takes a lot of their time. But nowadays, this effort is being taken over by AI...
Content & Media Relations
From illicit to iconic—how Medmen mastered the art of mainstream cannabis PR
In a world where cannabis was once whispered about behind closed doors, few companies have done more to bring the plant into the mainstream than MedMen. Long before cannabis was treated like a luxury commodity or a lifestyle accessory, MedMen saw a gap in the...
The death of the email pitch? PR in the age of Slack, Discord & DMs
For decades, the email pitch has been the default way for PR managers to reach out to journalists. Before email pitches, it was phone calls, and while they were direct and could lead to faster results, journalists found them intrusive and potentially disruptive. When...
The shift beyond traditional media relations—why digital PR is no longer optional for brands
Traditional media relations were once the cornerstone of public relations. Press releases, earned media, and pitch meetings defined success for brands seeking attention. Today, however, visibility extends far beyond journalists’ inboxes. Business audiences and...