How SaaS is transforming PR and marketing strategies in the digital age
Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools...
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Crisis Comms & Media Monitoring
Media monitoring PR solutions vs. manual monitoring: Choosing the best for your brand
The media is all around us. Your company, and potentially even your brand, is being discussed somewhere on a platform, blog, news site, social media, or podcast. For anyone into public relations or reputation management, it's very crucial to keep a watch on what is...
Navigating crisis communications in the age of AI and social media
Crisis communication has become more demanding than ever. In the past, public relations teams often had hours—or even days to craft a carefully worded response to an emerging situation. That window of preparation no longer exists. In today’s hyper-connected...
From Kiss Cam to social buzz: Leaning into PR scandals
In today's hyperconnected digital landscape, PR crises can erupt and spread at lightning speed, turning minor missteps into major brand catastrophes within hours. While many companies stumble when faced with unexpected scandals, a number of savvy brands have managed...
PR Tech & AI
Front-end flash, back-end power: Why PR tools need beautiful UX and solid system design
PR’s Modern Dilemma: Pretty Dashboards, Ugly Delivery In today’s world of media velocity and metrics-obsession, PR professionals rely on dashboards, sentiment analytics, and campaign reports as much as they rely on press relationships and storytelling. But while many...
AI customer segmentation: Boost engagement and ROI with personalization
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...
AI + business process automation: How artificial intelligence is redefining marketing workflow automation
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
Content & Media Relations
5 psychological triggers that make media pitches irresistible
You spent weeks crafting the 'best' media pitches, subscribing to email marketing tools, and sending them to tons of journalists who can help build coverage for your product or event. But hours and days after, crickets. Only a few got back, and it was to decline your...
7 tips for communicators to refresh old posts using AI tools
Only fresh content wins attention. That is true, but not complete! If you keep your posts updated and do not let them lose their relevance, then they are more likely to rank than even newer content. In fact, a study by Ahrefs found that nearly 72.9% of top-ranking...
Methods for converting media coverage into long-term search equity
Media mentions, impressions and coverage is nothing new when it comes to measuring public relations effectiveness—however, they are usually just a piece of the puzzle. A headline in a major outlet may make them popular for a moment, but then what do you do once the...