PR in the age of intelligent machines: Are we asking the right questions?
AI didn’t barge into PR. It slipped in through the side door. One helpful draft here. One faster media scan there. A subject line tweak. A summary that saved twenty minutes. None of it felt disruptive at first. It felt practical. Sensible, even. But over time, those...
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Crisis Comms & Media Monitoring
The Epstein files situation provides a tutorial on how to prolong a PR crisis
The Republican Party’s actions since President Trump’s reelection had already provided Democrats with strong talking points to emphasize in the 2026 mid-term Congressional election – for example, the failure of President Trump to reduce prices and the failure to enact...
From reactive to proactive: Preparing for crises before they hit in 2026
In 2026, brands can no longer afford to treat crises as isolated events that require reactive responses. The integration of PR into broader marketing strategy has elevated its role in shaping perception, managing narratives, and protecting long-term business...
The next era of PR: Navigating crises in a hyper-connected world
In an age where information travels instantly, brands are under constant scrutiny. The stakes for PR teams have never been higher, as a single misstep can amplify across multiple channels and impact both reputation and revenue. The next era of PR will require...
PR Tech & AI
Top AI detector tools for teams that need results
When AI Detection Starts Slowing Teams Down Instead Of Supporting Them Not long ago, I worked with a content lead at a fast-growing SaaS company managing a distributed team of freelance writers. Output was strong (well-edited, consistent, on-brand), but they'd...
AI tools for PR teams: friend or foe? Here’s why they’re valuable assets that enhance efficiency and creativity
Artificial intelligence has become an increasingly prominent presence in the world of public relations. From AI-powered chatbots handling routine media inquiries to sophisticated content generators drafting press releases, AI is transforming how PR teams operate. This...
How AI is transforming PR copywriting without losing authenticity
Public relations has seen a profound shift in its core, and at the center of this change is Artificial Intelligence. With the ability to produce press releases, pitches, and media kits at breakneck speed, generative AI has evolved from a futuristic curiosity to a...
Content & Media Relations
RAG against the machine: What is RAG and how does it impact PR and marketing
I recently attended a seminar presented by the venerable Andrew Bruce Smith. In it, he used that phrase, ‘retrieval augmented generation (RAG)’. I immediately asked myself why a term that is really about programming an AI had found its way into a PR seminar, but there...
How earned media strategy is evolving in modern PR campaigns
Most marketing disciplines are pretty straightforward. You spend money, you reach people, you measure the return. PR is different. It's what people say about you when you are not in the room. That is the core of earned media. You can spend lots on ads and still be...
The Old Playbook is Broken: Earned Media is Now an AI Training Signal
A Forbes feature used to mean a traffic spike, a few investor LinkedIn shares, and a Monday-morning clip in the roundup. That was the game. The game changed. When ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer a buyer asking “what’s the best clean...