What the Data Tells Us About AI Visibility in 2026
For our 2026 research report, Closing the AI Visibility Gap, Agility PR Solutions analyzed 24,480 prompt-and-answer pairs across ChatGPT, Perplexity, Gemini, and Claude, capturing 183,004 brand mentions and 177,487 citations across 48 industries. The aim was to...
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Crisis Comms & Media Monitoring
How to use media monitoring to spot safety issues before they trend
Safety conversations don’t stay inside the fence line anymore. A single photo, a frustrated post, or a short video clip can jump from a job site to a local Facebook group to a reporter’s inbox in a day. Even when the facts are still unclear, the public tends to fill...
Why real-time media monitoring is essential for crisis management
In today’s always-on media environment, crises no longer develop gradually or give brands the luxury of time. A single post, comment, or headline can trigger rapid amplification across social platforms, online news, and search results within minutes, reshaping public...
The Epstein files situation provides a tutorial on how to prolong a PR crisis
The Republican Party’s actions since President Trump’s reelection had already provided Democrats with strong talking points to emphasize in the 2026 mid-term Congressional election – for example, the failure of President Trump to reduce prices and the failure to enact...
PR Tech & AI
The media list is wrong. The AI engines just proved it.
The PR industry's operating system is the media list. Every account team runs one. Every measurement framework anchors to placements earned inside it. The list is wrong. The Trade Press AI Index 2026 audited 680 million AI citations across nine industries and five...
RAG against the machine: What is RAG and how does it impact PR and marketing
I recently attended a seminar presented by the venerable Andrew Bruce Smith. In it, he used that phrase, ‘retrieval augmented generation (RAG)’. I immediately asked myself why a term that is really about programming an AI had found its way into a PR seminar, but there...
How AI search summaries are quietly reshaping brand authority online
Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...
Content & Media Relations
Mars Petcare just cornered the AI recommendation surface for US veterinary care—independent practices have about 18 months
There is a number every U.S. veterinarian should know. 27 to 30 percent. That is the share of all veterinary AI citations now captured by Mars Petcare's three brands — Banfield, VCA, and BluePearl — across ChatGPT, Claude, Perplexity, and Google AI Overviews. There is...
What happens when AI describes your brand better than you do?
For years, brands have invested heavily in shaping how they are perceived. From polished website copy and carefully crafted mission statements to PR campaigns and thought leadership initiatives, organizations have traditionally maintained significant control over...
How spot illustrations enhance visual storytelling in marketing and public relations
Struggling to grab attention with your marketing or PR content? Spot illustrations can make your message clearer and more engaging. This post will show you how these visuals simplify ideas, boost brand identity, and improve reader connection. Keep reading to discover...