Top customer experience platforms in 2026: Find the right CX solution for your business
Customer experience has evolved from a competitive advantage into a business imperative. Companies that fail to understand and optimize their customer journeys risk losing market share to more agile competitors who prioritize meaningful interactions at every...
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Crisis Comms & Media Monitoring
What PR pros need to know to avoid making a crisis worse
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches are similar. The truly original PR program with creative thinking is the exception...
Crisis communication after a workplace accident: What every company should prepare for
Workplace accidents call for a fast, organized communication strategy to keep things under control and protect both employees and the company’s reputation. It’s smart to have a clear plan with designated response teams, step-by-step communication, and ongoing...
How AI is transforming media monitoring: The future of real-time insights, crisis management, and brand tracking is here
Imagine that throughout the night, AI is analyzing millions of videos, tweets, and news articles, giving you an almost complete understanding of how consumers view your brand before you even bide time sipping coffee. Real-time insights that are lightning fast...
PR Tech & AI
Generative AI and human-led PR: Finding the right balance
As the public relations landscape undergoes a digital transformation, Generative AI is reshaping how brands communicate with their audiences. From crafting press releases to generating social media captions, AI tools are making once-manual PR tasks faster and more...
The impact of AI on SaaS business operations: Efficiency, insight, and innovation
SaaS businesses run on systems, data, and nonstop decisions—every action, billing, support, forecasting—and depend on how well those systems work. Here’s the good news, AI is stepping in to handle the heavy lifting. Instead of adding more tools or more people, SaaS...
PHP development outsourcing: Cost-effective solutions for your project
Planning to build a PHP-based web application efficiently and cost-effectively? Outsourcing PHP development is the right solution for your business needs. It allows you to approach expert talent, minimize overhead costs, and speed up development, all while keeping...
Content & Media Relations
How to gain positive earned media for clients that sponsor sports mega events
February will be a busy month for sports marketing publicity practitioners. It most likely will also be a disappointing month for them, because, as usual, positive earned media for the two mega events—the Super Bowl and Winter Olympics—will be negligible, even though...
How website content builds user trust: 5 effective tips + 10 great examples
Brand trust plays a major role in converting customers, yet many businesses still struggle to earn their prospects' confidence. In some ways, this isn't that big of a surprise. Consumer research suggests that today's buyers have decreasing confidence in governments,...
The power of the press release: Which kinds of announcements work best for new businesses?
Many new business owners believe press releases are outdated in today's digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and...