8 common mistakes to avoid in a PR campaign, and what to do instead
A well-organized public relations campaign creates a strong brand reputation, attracts customers, and builds credibility. However, there are quite a few companies that make mistakes that reduce the effectiveness of their PR. Here are eight avoidable mistakes: 1. Lack...
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Crisis Comms & Media Monitoring
The role of technology in preventing PR disasters caused by data mismanagement
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated...
How media monitoring enhances healthcare communication—industry-specific insights
Media monitoring is typically talked about from a brand-building perspective, yet it’s just as relevant in a healthcare context, since keeping communication seamless when crises strike is a must for providers in this sector. If this has piqued your curiosity, hold...
G2 Fall’24 Report: Agility PR Ranks #1 Across Key Categories, Earning 41 Awards in Total!
This fall, Agility PR Solutions earned top recognition with...
PR Tech & AI
How AI is revolutionizing customer feedback for brands and marketers
"Clear feedback is fundamental to improvement," as Sir David Brailsford, leader of Team Sky, put it. In today's ever-changing world, it's vital to constantly integrate customer feedback. With so much competition and rapid changes, businesses need to make sure they’re...
OpenAI’s Quiet Power Play: How Strategic Silence Countered DeepSeek’s Hype
In the world of artificial intelligence, OpenAI's dominance seemed unshakeable, with ChatGPT as a well-established household name. That is, until DeepSeek burst onto the scene. Within days, this free and open-source competitor generated massive excitement across...
Did DeepSeek Bypass U.S. Sanctions? A Media Analysis of the AI Chip Debate
DeepSeek, a Chinese AI firm, has ignited intense speculation over the chips used to train its models. The key question: Did DeepSeek stay within legal boundaries, or did it acquire restricted Nvidia chips through unofficial channels? This debate is about more than...
Content & Media Relations
The future of AI in digital marketing: Comms revolution or hot trend?
In the last decade, artificial intelligence (AI) has made significant strides, transforming a multitude of industries. One of the most notable sectors where AI is making waves is in digital marketing. From personalized recommendations to predictive analytics, AI tools...
10 essential PR tools every practitioner should use in 2025
Public relations plays a crucial role in business success. PR professionals shape a company’s reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media...
7 ways to turn a one-time media mention into ongoing press coverage
Over 70% of PR professionals say securing earned media might be harder in the next few years. Now, how do you rise above this challenge? Image source It's crucial to master media relations by connecting with news organizations and building lasting relationships with...