Marketing processes that can be effectively automated using AI
Struggling to get a good ROI on your marketing campaigns? That stops now. With AI, teams can create marketing campaigns that are faster, smarter, and more relevant to every customer. Whether you work in PR, communications, or marketing, AI is quickly becoming...
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Crisis Comms & Media Monitoring
Why real-time media monitoring is essential for crisis management
In today’s always-on media environment, crises no longer develop gradually or give brands the luxury of time. A single post, comment, or headline can trigger rapid amplification across social platforms, online news, and search results within minutes, reshaping public...
The Epstein files situation provides a tutorial on how to prolong a PR crisis
The Republican Party’s actions since President Trump’s reelection had already provided Democrats with strong talking points to emphasize in the 2026 mid-term Congressional election – for example, the failure of President Trump to reduce prices and the failure to enact...
From reactive to proactive: Preparing for crises before they hit in 2026
In 2026, brands can no longer afford to treat crises as isolated events that require reactive responses. The integration of PR into broader marketing strategy has elevated its role in shaping perception, managing narratives, and protecting long-term business...
PR Tech & AI
What happens when AI describes your brand better than you do?
For years, brands have invested heavily in shaping how they are perceived. From polished website copy and carefully crafted mission statements to PR campaigns and thought leadership initiatives, organizations have traditionally maintained significant control over...
PR has always been System 2 work. AI is making it System 1.
Jessie Chambers is a travel writer with bylines across the British national press. Her face is AI-generated. Her articles are AI-generated. Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist. The...
Wikipedia now accounts for nearly half of ChatGPT’s top citations—many brands are getting the work catastrophically wrong
There is one fact every CMO should commit to memory in 2026. Wikipedia accounts for 47.9 percent of ChatGPT's top-cited sources for factual queries. For most factual questions about a brand, a founder, a product, or a category, Wikipedia presence is not a factor in...
Content & Media Relations
The old university brand hierarchy does not map to the AI era—what that teaches every brand trying to borrow authority
Harvard 17. Yale 19. The prestige premium just got repriced. We just published the 5W AI Higher Education Index 2026 — the first benchmark of AI production capacity across 50 universities. Six equally weighted dimensions. 3,600 prompt-engine runs across ChatGPT,...
AI search is rewriting the rules of visibility—and PR is either leading or lagging
In the first four months of 2026, 68 percent of Google searches in the US ended without a single click (source: Similarweb data). More than two-thirds of the search behavior brands spent twenty years optimizing for now ends on the results page, answered by AI before...
When every brand has AI, what makes your story newsworthy?
Artificial intelligence has fundamentally changed the way brands create content. Press releases, media pitches, blog posts, executive bylines, and social media updates that once required days of planning can now be drafted in minutes. This accessibility has made it...