What prediction markets are teaching PR pros about AI visibility
Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under "fintech curiosity"...
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Crisis Comms & Media Monitoring
Why real-time media monitoring is essential for crisis management
In today’s always-on media environment, crises no longer develop gradually or give brands the luxury of time. A single post, comment, or headline can trigger rapid amplification across social platforms, online news, and search results within minutes, reshaping public...
The Epstein files situation provides a tutorial on how to prolong a PR crisis
The Republican Party’s actions since President Trump’s reelection had already provided Democrats with strong talking points to emphasize in the 2026 mid-term Congressional election – for example, the failure of President Trump to reduce prices and the failure to enact...
From reactive to proactive: Preparing for crises before they hit in 2026
In 2026, brands can no longer afford to treat crises as isolated events that require reactive responses. The integration of PR into broader marketing strategy has elevated its role in shaping perception, managing narratives, and protecting long-term business...
PR Tech & AI
AI in PR: The world’s #1 protein brand just lost the query that matters most
Optimum Nutrition is, by Euromonitor’s own count, the world’s #1 sports-nutrition brand. It is owned by Glanbia. It is thirty years old. It sits on every meaningful retail shelf. Ask any AI engine — ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — for the...
The nine cities building the AI economy—and what every comms leader should do about it
The map of the global economy is being redrawn — and it is being redrawn faster than most CEOs, mayors, or communicators realize. Nine cities are pulling away. The other sixteen of the world's leading metros are being lapped. That is the finding of The 5W AI City...
How to measure marketing ROI for AI-powered campaigns
Today, AI in marketing is a strategic pillar. Whether you’re using predictive analytics to optimize email marketing send times or using chatbots to personalize the customer journey, AI-powered marketing campaigns are changing the way marketing professionals engage...
Content & Media Relations
What do you need in your toolkit? The best AI tools For PR in 2026
There’s no doubt that artificial intelligence is redefining how we approach PR in 2026. While it was once a fun addition to the PR toolkit, AI has since become an essential part of modern communications strategies. From assisting with media monitoring to automating...
How businesses are adapting their marketing strategies for Google’s AI search engines and overviews
Google answered 68% of US searches last year without sending a single click anywhere. It marks the biggest change in how customers find businesses since search began. AI Overviews now answer questions directly on the results page, AI Mode turns search into a...
6 biggest content strategy mistakes brands keep repeating—and what to do instead
High-quality, customer-centric content is one of the best investments you can make for business growth. And this is especially true in today’s world, where the average global internet user spends over 33 hours per week consuming digital media. Even if you account for...