Financial services PR playbook for reputation and risk management in 2026 and beyond
In 2026, financial firms face a landscape in which rumors and technical glitches can escalate into crises within minutes. Maintaining a stable reputation depends on your organization’s ability to provide accurate information as quickly as the news spreads. This...
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Crisis Comms & Media Monitoring
The future of media monitoring: Smart analytics and real-time insights
News and ideas are circulated more quickly than ever in our modern world. Information about a firm, brand, or public figure may easily reach a worldwide audience in a matter of minutes due to the millions of posts, videos, and articles that are published online every...
The death of traditional crisis management: Why speed isn’t enough anymore
For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...
How AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has become a challenging...
PR Tech & AI
How to use AI as a tool for efficiency and automation in PR
In the fast-paced world of public relations, efficiency is more than a competitive advantage—it is essential. Every campaign, every press release, and every media pitch competes for attention in an environment defined by immediacy and volume. Artificial intelligence...
Predictive PR: How AI & big data are reshaping tech brand narratives
The world of public relations is no longer waiting for the following big headline, is it? Rather, it’s starting to become apparent. Predictive PR has emerged as the next leap in brand communication by blending artificial intelligence with Big Data. Once seen as a...
New PRSA guide, ‘AI Prompting 101,’ offers step-by-step prompts to help communicators turn generative AI from experiments to strategy
Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...
Content & Media Relations
How a Bulldog Award win fits into AI-era credibility
If earned media is the currency of AI credibility, a Bulldog Award win is one of its highest-denomination notes—and here's why. AI systems look for consensus. They favor sources that multiple trusted parties have independently verified. An industry award is arguably...
Top AI detector tools for teams that need results
When AI Detection Starts Slowing Teams Down Instead Of Supporting Them Not long ago, I worked with a content lead at a fast-growing SaaS company managing a distributed team of freelance writers. Output was strong (well-edited, consistent, on-brand), but they'd...
AI tools for PR teams: friend or foe? Here’s why they’re valuable assets that enhance efficiency and creativity
Artificial intelligence has become an increasingly prominent presence in the world of public relations. From AI-powered chatbots handling routine media inquiries to sophisticated content generators drafting press releases, AI is transforming how PR teams operate. This...