New research finds that European marketers value brand over AI visibility
When Dyson launched its first vacuum cleaner, the technology was genuinely better. But James Dyson spent five years being turned down by manufacturers who couldn't see past the brand names already on the shelves. Here, Richard Stone, founder of technical and...
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Crisis Comms & Media Monitoring
From monitoring to engagement: Why AI-powered PR is critical for strengthening brand reputation
In the digital age, a brand's reputation can change drastically in a matter of hours. Social media conversations, online reviews, and search exposure now shape public opinion. Media monitoring (and social listening) is more important than ever for crisis management...
4 key ways AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has become a challenging...
Crisis management has become a 24/7 expectation—but most companies still aren’t prepared
Organizations live in an always on environment where a single comment, customer complaint or internal issue can gain attention within moments. Companies often underestimate how quickly a situation can escalate and how many channels can amplify it. The expectation that...
PR Tech & AI
A good story is essential to AI visibility—here’s how to tell yours
In the PR world, storytelling is bedrock of what we do. From a strategic standpoint, we often leverage it through thought leadership, a strategy in which we uncover opportunities to position our clients as thought leaders in their industries through contributed...
The algorithm isn’t neutral: Why PR needs to speak AI’s language
Artificial intelligence is transforming the way people discover and trust information. For PR professionals, this shift is not simply technical; it changes the fundamentals of visibility, authority, and influence. Content is no longer evaluated solely by human editors...
AI deepfakes in 2026: Worldwide legal actions and crackdowns
The first deepfake I recall seeing was not particularly sophisticated. It had bad lighting, and the lips were slightly out of sync. However, it was effective enough to deceive passersby, and that was the problem. Fast-forward to 2026, and deepfakes have become a much...
Content & Media Relations
The Old Playbook is Broken: Earned Media is Now an AI Training Signal
A Forbes feature used to mean a traffic spike, a few investor LinkedIn shares, and a Monday-morning clip in the roundup. That was the game. The game changed. When ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer a buyer asking “what’s the best clean...
How AI search summaries are quietly reshaping brand authority online
Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...
Content marketing playbook for high-intent legal services
Most industries can afford to play the long game with content marketing, posting lifestyle tips, running awareness campaigns, building a following slowly over time. Legal services don't have that luxury. When someone needs a lawyer, they usually need one now. That...