What the Data Tells Us About AI Visibility in 2026
For our 2026 research report, Closing the AI Visibility Gap, Agility PR Solutions analyzed 24,480 prompt-and-answer pairs across ChatGPT, Perplexity, Gemini, and Claude, capturing 183,004 brand mentions and 177,487 citations across 48 industries. The aim was to...
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Crisis Comms & Media Monitoring
From reactive to proactive: Preparing for crises before they hit in 2026
In 2026, brands can no longer afford to treat crises as isolated events that require reactive responses. The integration of PR into broader marketing strategy has elevated its role in shaping perception, managing narratives, and protecting long-term business...
The next era of PR: Navigating crises in a hyper-connected world
In an age where information travels instantly, brands are under constant scrutiny. The stakes for PR teams have never been higher, as a single misstep can amplify across multiple channels and impact both reputation and revenue. The next era of PR will require...
From monitoring to engagement: Why AI-powered PR is critical for strengthening brand reputation
In the digital age, a brand's reputation can change drastically in a matter of hours. Social media conversations, online reviews, and search exposure now shape public opinion. Media monitoring (and social listening) is more important than ever for crisis management...
PR Tech & AI
10 practical ways AI is changing how businesses acquire customers
Imagine an e-commerce organization dedicates $40,000 per month with a 1.8% click-through rate on paid ads. The same targeting had been used for two years, the same creatives were recycled, and campaigns were optimised manually once a week. Within six months of...
The power of AI-driven sentiment analysis in modern PR
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
5 practical AI agent examples your PR team should run in 2026
Are your PR workflows slowing down your team? Whether this is manually sending every outreach email or dedicating time and resources to media monitoring, each stage of brand promotion can drag without the right tools in place. Team-led workflows slow down business...
Content & Media Relations
Press release format breakdown: What journalists want in 2026
The press release format still exists for one reason: journalists need something they can use quickly without having to fix it. That’s it. Not storytelling. Not brand voice. Not a clever narrative arc. Speed and usability win. Every time. In 2026, the gap between a...
What domain names signal to journalists before they ever read your pitch
Picture an editor checking their inbox on a busy Tuesday morning. They have exactly twenty minutes to sift through a mountain of fresh pitches. Two emails catch their eye. The first comes from a generic Gmail address linked to a free, clunky subdomain. The second...
Wikipedia now accounts for nearly half of ChatGPT’s top citations—many brands are getting the work catastrophically wrong
There is one fact every CMO should commit to memory in 2026. Wikipedia accounts for 47.9 percent of ChatGPT's top-cited sources for factual queries. For most factual questions about a brand, a founder, a product, or a category, Wikipedia presence is not a factor in...