Why outsourcing marketing is the smartest move a small business can make
Small business owners know that creating a full in-house marketing team is costly and hard to manage. That’s why most start out with the intention of hiring one marketing person, maybe two, and hope they can handle everything. However, this approach doesn’t work. When...
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Crisis Comms & Media Monitoring
Crisis communications in the age of deepfakes: What PR teams must prepare for
Deepfakes have officially become one of the most dangerous threats to brand reputation in the digital era. What was once experimental tech used for entertainment has evolved into a powerful and harmful weapon capable of damaging individuals, companies, and...
Strategies for turning monitoring insights into reputation-building action in 2026
Online conversations about brands shape customers’ trust and increase their expectations for better services. However, building a robust reputation requires more than just online conversations and media mentions. Trust grows through a combination of multiple efforts,...
Crisis management for consumer brands: A new PR playbook
In today’s highly connected environment, consumer brands face challenges that can escalate quickly and leave lasting impressions. Whether it is a misstep in messaging, a product recall, or a social media controversy, the speed at which information spreads demands a...
PR Tech & AI
PHP development outsourcing: Cost-effective solutions for your project
Planning to build a PHP-based web application efficiently and cost-effectively? Outsourcing PHP development is the right solution for your business needs. It allows you to approach expert talent, minimize overhead costs, and speed up development, all while keeping...
Agent AI for PR teams: How autonomous workflows are redefining media outreach
The pace of modern PR is relentless. Your media list is outdated before the ink dries. Journalists ghost pitches by the dozen. And inboxes? Flooded. The traditional media outreach process, research, draft, follow-up, and repeat, hasn’t scaled with the speed or scope...
Modern advertising and the role of an AI word problem solver
AI can assist in preparing interactive “ads” to capture the attention of users. This helps to interact personally with consumers and resolve their specific problems. AI has enabled the brand to interact on an individual level to increase its brand awareness. An AI...
Content & Media Relations
AI deepfakes in 2026: Worldwide legal actions and crackdowns
The first deepfake I recall seeing was not particularly sophisticated. It had bad lighting, and the lips were slightly out of sync. However, it was effective enough to deceive passersby, and that was the problem. Fast-forward to 2026, and deepfakes have become a much...
10 media relations tactics that get journalists to respond
The process of contacting journalists becomes challenging during certain periods. The perfect pitch requires timing, but you still might not receive any response to your pitch. Reporters get hundreds of emails every week, yet they skip most of them. Your message needs...
10 tips for writing PR pitches journalists will read
Hoping to land more media coverage this year? Journalists are busier than ever, and if your press release (PR) pitch doesn’t catch their attention fast, it’s likely gone for good. In fact, about 75% of journalists only find value in 25% of pitches or less. The...