The first deepfake I recall seeing was not particularly sophisticated. It had bad lighting, and the lips were slightly out of sync. However, it was effective enough to deceive passersby, and that was the problem. Fast-forward to 2026, and deepfakes have become a much...

Generative AI is transforming how information is created, discovered, and consumed. For PR professionals, this shift is more than a technological curiosity. It is a fundamental change in how audiences encounter content and assess credibility. Traditional approaches to...

AI video creation software is no longer experimental. Video professionals now use AI to generate and edit usable footage without full crews, and that’s not the only thing they can do. They can also generate coherent scripts from scratch and even convert text into...

Imagine an e-commerce organization dedicates $40,000 per month with a 1.8% click-through rate on paid ads. The same targeting had been used for two years, the same creatives were recycled, and campaigns were optimised manually once a week. Within six months of...

Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....

Are your PR workflows slowing down your team? Whether this is manually sending every outreach email or dedicating time and resources to media monitoring, each stage of brand promotion can drag without the right tools in place. Team-led workflows slow down business...