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Crisis Comms & Media Monitoring

Crisis management for consumer brands: A new PR playbook

Crisis management for consumer brands: A new PR playbook

In today’s highly connected environment, consumer brands face challenges that can escalate quickly and leave lasting impressions. Whether it is a misstep in messaging, a product recall, or a social media controversy, the speed at which information spreads demands a...

PR Tech & AI

Modern advertising and the role of an AI word problem solver

Modern advertising and the role of an AI word problem solver

AI can assist in preparing interactive “ads” to capture the attention of users. This helps to interact personally with consumers and resolve their specific problems. AI has enabled the brand to interact on an individual level to increase its brand awareness.   An AI...

Content & Media Relations