How TikTok boosts your brand visibility: From content strategy to follower growth
When TikTok was started, the majority of PR experts disregarded it. The platform had no clear position in a professional communications strategy, the audience was teenagers, and the material was frivolous. During those days, that skepticism made sense. But it doesn’t...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
The death of traditional crisis management: Why speed isn’t enough anymore
For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...
How AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has become a challenging...
7 reasons why media monitoring is essential for crisis management
When a crisis hits, your timing and strategy determine whether you’re guiding the story or getting steamrolled by it. Media monitoring gives you the awareness to see the full landscape, react in real time, and keep your team aligned. Instead of guessing where the...
PR Tech & AI
The future of PR in the age of AI: Smarter campaigns, deeper connections
Public relations has always been about creating meaningful connections between brands and their audiences. But in today’s hyper-digital world, attention is fleeting, and traditional methods often fall short. This is where Artificial Intelligence (AI) is reshaping the...
Digital marketing for executives: AI’s role in shaping visibility
For modern executives, visibility is no longer a “nice-to-have”—it’s a business necessity. In an era where customers want transparency, employees seek authentic leadership, and investors demand confidence, the people at the top are as scrutinized as the companies they...
How AI helps businesses understand customer behavior
Understanding customer behavior is one of the most important parts of running any business. It shows what people like, when they buy, and why they return, or why they stop coming back. In 2025, Artificial Intelligence (AI) has made this process easier. AI can look at...
Content & Media Relations
From press releases to podcasts: Diversifying brand storytelling
For decades, press releases were the backbone of corporate communication. They served as the official voice of a brand, announcing product launches, corporate milestones, or strategic initiatives. Journalists and media outlets relied on these succinct documents to...
13 press release examples for startups, brands, and product launches
A well-written press release can reveal the difference between an announcement that earns attention and one that disappears in an inbox. Startups and growing brands often underestimate how much structure, clarity, and positioning influence results. Studying a strong...
Interactive content in PR: Engaging audiences in 2026
The world of public relations has entered a new era. In 2026, audiences are no longer passive recipients of brand messages—they expect to engage, respond, and participate. Traditional PR methods like press releases or static social media posts still have their place,...