The new geography of influence: How AI and data are redefining brand visibility
In today's rapidly evolving digital landscape, influence is no longer confined to physical locations or traditional markets. Research shows that AI-driven content recommendations can shape 60–70% of consumer decisions online, highlighting the growing power of data and...
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Crisis Comms & Media Monitoring
The most controversial ads and their impacts
The Double-Edged Sword of Advertising Controversy Modern advertising often walks a fine line between capturing attention and courting disaster. A campaign that’s bold and edgy can go viral and spark cultural conversation, or it can backfire spectacularly. Sydney...
Sports crisis: Kawhi’s No Response to No-Show Job Accusation is a Risky Move
When news broke that the Los Angeles Clippers were being accused of circumventing the NBA salary cap by creating a $28 million bogus job for star Kawhi Leonard, it was an “Aha!” moment for many fans. After all, it was a shock in 2019 that the Clippers came out of...
Why investors can’t ignore AI-powered media monitoring in the age of misinformation
A single misleading story about leadership changes, product failures, or regulatory trouble can trigger panic selling within hours. By the time corrections appear, the damage is already done. Investors who rely only on financial reports and market data risk being...
PR Tech & AI
AI customer segmentation: Boost engagement and ROI with personalization
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...
AI + business process automation: How artificial intelligence is redefining marketing workflow automation
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
5 ways AI is transforming the public relations industry
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
Content & Media Relations
How consumer-focused brands use wellness trends to modernize PR approaches
The global wellness industry, shaped by the pandemic, was valued at 5.6 trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness...
6 content frameworks PR teams can use to build long-term brand credibility
In today’s fast-paced digital landscape, PR teams often find themselves in a reactive cycle. One week, they’re sharing thought leadership on LinkedIn; the next, customer stories on Instagram. Before long, they’re chasing trending news rather than guiding the...
7 steps for creating evergreen content that builds authority and trust
What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who’s likely...