How earned media influences where people go, stay, and explore
You are well aware that when you are planning a trip (or even just picking a new restaurant), you never choose where to go based on ads. You choose based on proof. A friend's comments suggested this place is unreal, backed by a 200-comment Reddit thread. Despite...
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Crisis Comms & Media Monitoring
How COVID-19 has changed consumers’ entire view of the world—and their own country
The coronavirus has upended culture in every way, but the psychological impact of the pandemic may be the most impactful. Eye-opening new research from the TRUE Global Intelligence practice at comms giant FleishmanHillard reveals how COVID-19 is profoundly reshaping...
Dangerous COVID-19 myths spreading—social media use linked with increased misinformation
Misinformation can be dangerous even during times of relative calm, but during a health crisis like the current pandemic, the stakes are much higher. Indeed, a new study from critical thinking org the Reboot Foundation found that close to a third of the public may...
Transformational COVID communications—how to drive the national conversation
Transformation is different than change, and it is during this challenging time in the business world that we may take into consideration how to both communicate and operate differently in the coming quarters. Transformation is led by a focused approach to company and...
PR Tech & AI
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Content & Media Relations
AI learning resources for PR and marketing pros to enhance their skills
With the rapidly changing digital environment today, AI is not just a buzzword but a strong tool that reshapes PR and marketing. Understanding AI opens professionals to the many forms of comms advances that will take place, from predictive analytics to personalization...
How AI and social listening work together to revolutionize PR crisis management
One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis. With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. AI in PR and social...
Generative AI development: Key benefits, trends and challenges shaping the future
Generative AI is intelligent software that can help create conversations, images, videos, and more. It is the next step of artificial intelligence. You can train it to learn human language, programming languages, art, chemistry, biology, or any complex subject matter....