Mobile traffic is quickly becoming the lifeblood of the internet. As more and more people adopt smartphones as a way of life, browsing on the move has become the norm. Mobile traffic nowadays represents a vast portion of all internet use, so it stands to reason that businesses and marketers should try and leverage this trend for the purposes of PR.
#1 Optimize your site
Gone are the days when web designers could engineer a “one-size-fits-all” type website that looks fantastic across desktop computers. Nowadays, there is a range of web browsers, many of which display sites differently, not to mention smartphones and tablets with wildly different screen sizes. Nonetheless, there are a few simple tips you can use to optimize your site. Avoid large images and videos, as these use a lot of data when downloaded on the move. Many plugins (especially Java) won’t display well or at all on mobile. Use a responsive theme that automatically adjusts to fit the screen it’s being viewed on.
#2 SEO is still important
SEO is and will always be one of the most important tools at a marketer’s disposal. Although smartphones have changed how people browse the internet, search engine optimization is still incredibly important. The SaaS SEO method of using relevant keywords, good backlinking, and original content will help your site rank higher in mobile search engine results. SaaS software companies are notoriously adept at utilizing SEO and provide an excellent model that any business can benefit from.
#3 Grow your social media
Mobile traffic and social media use often seem to go hand in hand: the two are virtually inseparable. Mobile users flick between browsing the web and browsing social media with just a swipe, often sharing content between the two. As such, it’s important that your business maximizes its social media presence. Establish a regular posting schedule, research and use the correct hashtags and always network with other users by replying to messages, comments and following similar accounts.
#4 Develop an app
Following on from the previous point, mobile app development is the next natural step. Apps can be developed in-house or outsourced to specialized developers, but they’re incredibly useful. They draw customers into your infrastructure and allow you to offer functionality that isn’t available on a traditional website. Mobile apps are more personal too. They allow you to foster a deeper relationship with customers and clients, making them the perfect platform for more personalized adverts. If you are developing a PR strategy that showcases how much you care for your clients, this is the way to go.
#5 Experiment with geo-targeted ads
Geo-targeted ads do just that: they target people according to their location. These ads are becoming one of the most popular forms of mobile advertising, and with good reason. They’re especially useful for small businesses operating within a certain area, but nearly all businesses can leverage the power of locally targeted marketing campaigns. The target can be as wide as an entire country or as narrow as a small area, so the possibilities really are endless.