ICYMI: Bulldog’s Top 10 posts from December

by | Jan 11, 2019 | Public Relations

We closed out the year in fine style at Bulldog Reporter, recording one of our best months in 2018 with some engaging research-based reporting and compelling contributor-based op-eds, covering a wide range of content topics and sources.

From social media video and content amplification to brand reputation and AVE bashing, December’s news reports hit on a plethora of industry-focused research—with some terrific PR insights and great takeaways for communicators of all stripes. Meanwhile, some of PR’s most renowned personalities like Shalon Roth & Kristin Johnson and Ronn Torossian penned some popular posts just for our readers, chiming in on winning PR traits and clever comms campaigns.

In case some of these slipped past you over the holidays, here’s your chance to see the cream of the crop from December (we threw in an 11th post because it did really well too!). Happy New Year!

How PR agency pros grow their careers and become indispensable

Learning how to be successful in a PR agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right? Great tips here.

Burger King pranks McDonald’s in savvy new geolocation campaign

Marking the launch of its revamped app, Burger King rolled out a clever new “Whopper Detour” campaign to offer a juicy deal on its trademark sandwich and generate some traffic—but not the good kind—for its “arch” nemesis.

CEOs and live social video will be a top brand-boosting trend for PR in 2019

Communicators are using live video to break news, share thought leadership, take customers behind-the-scenes, and even engage them in content to build relationships. See how live video will boost PR in the new year.

Voice over trend predictions for 2019—and the impact on marketing

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? This insightful report examines the top predictions for the next 12 months.

Social media trends overview—what’s hot and what’s not in 2019

A comprehensive new report takes a deep dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale. See what’s ahead here.

5 ways to infuriate journalists with your online newsroom

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Or is it a forbidding media nightmare? Check out these cool tips.

The most important media relations skill for 2019? Empathy

“At Olson Engage, we’re fond of saying that the best marketers think like people, not like marketers. The best media relations people are no different.” Intriguing commentary here.

Media relations mentoring—6 common interview mistakes to avoid

PR is hard enough already—the last thing are unforced errors that can come as a result of poor preparation or not paying attention to the details. Here are a few you’ll want to be sure to avoid.

Apples to apples, dust to dust—is PR’s use of AVEs finally coming to an end?

The UK’s Chartered Institute of Public Relations has most recently taken up the onus of getting rid of AVEs, seeking to put the final nail in the coffin by declaring “the use of AVEs in public relations as unprofessional.” Will it work?

Content amplification—driving social ROI through visual storytelling

In order to amplify the impact of PR and marketing content in today’s consumption ecosystem, communicators need to focus more on grabbing the attention of their audiences on social media—and this begins with more visuals.

Purpose is a key driver of overall reputation—which brands have found theirs?

Consumers increasingly demand that brands take stands on cultural issues and get more involved in improving their communities—and this new sense of involvement and opinion has become a major factor in brand reputation.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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