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CAA’s Ontario’s Worst Roads: GTA, Timmins drive record participation

by | May 26, 2015 | Social Media

When complaining to coworkers about your commute, the latest data from CAA’s Ontario’s Worst Roads campaign may give you more cred—and mitigate any soul searching that stems from Jekyll and Hyde fits of road rage.

For the second year in a row, MediaMiser partnered with the Canadian Automobile Association (CAA) on an infographic raising awareness for “the need for repaired or improved roads” in Ontario communities.

More than 2,000 of the province’s bumpiest roads were nominated in a contest that saw a 26-per-cent year-over-year increase in participation. CAA also introduced a slew of regional top five lists this year, to accompany the typical top 10 list that appears each year.

And the result? The GTA and Timmins appear to be home of 2015’s roughest commutes, with Algonquin Blvd West in Timmins beating out Toronto’s much-maligned Dufferin St—the reigning champion for the last three years.

MediaMiser used its Enterprise monitoring and analysis software to drill down into both traditional and social media mentions of the initiative, including audience reach, total articles and circulation.

Almost half of the top 10 have appeared on the provincial list at least four times previously.

CAA’s Ontario’s Worst Roads: GTA, Timmins drive record participation
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