A newly released survey conducted by global PR-firm partnership Worldcom Public Relations Group reveals that 75 percent of its Americas Region partners supported the addition of a “dislike” feature to Facebook as it relates to client communications and engagement campaigns.
VoxPopMe, a video platform that allows brands to capture instantaneous feedback from any audience, enabled Worldcom to collect real-time perspectives and opinions from its leaders on the significance and potential PR and brand implications of a Facebook “dislike” feature. View a compilation of video responses here.
The survey also revealed that the majority of respondents still view Facebook as a key channel for digital media strategies, with 87 percent of respondents considering the social platform as an important component of a digital marketing strategy. However, 56 percent of respondents saw Facebook’s announcement on the company’s intention to develop the new feature as an effort by the social network to stay relevant in the face of Snapchat’s recent release of enhanced features.
“Our partners found the dislike feature a natural evolution by Facebook, as it now allows brands to collect more unvarnished data,” said Jonathan Bloom, marketing chair of Worldcom’s Americas Region and CEO of San Jose-based McGrath/Power Public Relations & Communications, in a news release. “We think the feature will provide another tool to help better tailor content that resonates with consumers and target audiences.”
Source: McGrath/Power Public Relations; edited by Richard Carufel