Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions...
The financial impact of corporate reputation: New IPR research reveals the true cost of brand-image shortfalls—both real and perceived
In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well. And it doesn’t matter whether that reputation is sullied by rumors...
Navigating the shift to health-centric food branding in PR strategies
The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef,...
As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance
Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty,...
Innovative PR tactics for launching new beverage brands
The craft beer market continues to boom on an international scale, accounting for around 25 percent of beer sales in total and boasting literally thousands of brands from the small artisanal operators to the multinational brewers looking to get in on the action. This...
13 key elements to include in your healthcare career page
A healthcare career page can be quite useful if your goal is to attract potential candidates to fill job openings. If you're someone who's in human resources or a related position in the healthcare industry, this guide will be able to help. It will feature the 13 key...
12 productivity tips to help your team get more done every day
Your company’s growth depends on your team’s productivity. Why? Because productive employees successfully complete their tasks. Also, they ensure that companies achieve their goals. So, how can you ensure that your team is productive? Simply telling them to “increase...
Web accessibility lawsuits pose threat to UK e-commerce—6 mistakes and solutions here
For UK e-commerce companies, ignoring website accessibility is an increasingly costly gamble. Even if you can merely ship or sell products into the United States, you could be on the hook for expensive legal action under the Americans with Disabilities Act (ADA)....
Optimizing remote work: 6 tips and best tools for effective operations
Transitioning to remote work continues to be challenging for every industry that continues to do so. It has been daunting for businesses to create a collaborative culture amongst their teams considering the lack of physical proximity and a workplace environment. ...
Breaking down communication barriers in product launches
Are deadlines slipping through the cracks as teams work tirelessly on a product launch? Misalignment between departments not only slows down the march to market but also erodes the bottom line. Consider this: what if there was a compass to navigate these treacherous...
2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation
In the digital age, when we think of innovation, we tend to think of technology as this is the arena in which the most meaningful innovations seem to happen—and by that association, it seems logical to think of tech itself as the most innovative industry. But new...
5 strategies PR pros must know to promote sustainability in the food industry
In today's world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility. Mastering the art of communicating green initiatives is...