In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses...
As the eCommerce industry continues to grow, competition is only getting hotter. One of the most effective ways to stand out from the competition in your industry and increase brand awareness is through public relations. PR can help you with getting your brand in...
How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters. New research from data and analytics firm...
New shopper insights research from retail marketing collective Acosta Group looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online. Natural and organic product sales continue to climb,...
Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services....
Are you thinking about starting a business? If so, PR should be at the top of your list of things to do. Public relations can help you get your business off the ground and build credibility with your target audience. Here are some essential PR tips to keep in mind as...
Luxury branding can be a tough egg to crack. As a high-end company, your demographic is often niche, and those you do attract are harder to keep. In the past, reputation alone has carried many high-end brands. With years of experience and a well-known logo, luxury...
Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be...
The Web3 space is still in its infancy, but Web3 games have been walking around for a while. It’s impressive how quickly the market has grown. In 2022, the blockchain gaming market was already worth $4.6 billion, but by 2027, it’s estimated to expand to $65.7 billion....
As a communications professional, you’re aware of how important it is to clearly articulate your brand’s values (or the values of your client’s brand). More and more, stakeholders want to do business with, or work for, companies that align with their purpose....
Brand advocacy is not a new idea, but many brands are still lacking the momentum behind it. As we move into 2023, brand advocacy should be a vital part of your marketing strategy. In fact, according to the Edelman Trust Barometer, employee advocacy-related leads...
You can approach your brand’s customer experience in a lot of different ways that can help build your employee confidence and the security of your business, as well as keep your customers satisfied. This can be a difficult situation, however, as solving these issues...