In the digital age, electronic medical record (EMR) and electronic health record (EHR) systems have become essential\ for modern healthcare organizations. As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand...
Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. In the modern day, as expected. According to a Harvard Business School report, 70% of consumers believe companies should make the world a better place, and 77% say they are...
The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting...
Responding to the queries and concerns of your audience helps you build a strong relationship with them. You are the preferred point of contact for your customers when they want to learn about your solutions or how to leverage them to the fullest. Responding to their...
In a rapidly evolving digital age, the confluence of public relations, digital marketing, and cutting-edge technologies like Tesla cars represents a transformative approach to brand building and customer engagement. These elements, when aligned, create compelling...
Bad design in marketing is like showing up to a wedding in flip-flops—not exactly the impression you want to make. Clashing colors, fonts that strain the eyes, or layouts that look rushed all have the same effect: they turn people away before they even figure out what...
The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver...
Today, over 50% of online shoppers subscribe to an online model. Over the years, e-commerce subscription models have shown immense potential, suggesting that they’re here to stay. If you’re a business owner planning to launch your subscription-based model, this blog...
In today’s diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their...
Legal teams often find out too late when an issue explodes on social media. By the time they spot the problem, it's already turned into a full-blown crisis that could cost millions in lawsuits and reputation damage. This is especially true when there is no economic...
Have you ever wondered why some brands always seem to top your news feed? All that buzz around a particular company on the internet is like billboards, which are hard to miss, even if you aren’t specifically looking. That visibility isn’t accidental; it’s driven by...
In the fast-paced world of consumer packaged goods (CPG), brands often scramble to create impactful digital marketing campaigns that resonate with consumers. Yet, many fall into the trap of generic branding—producing content that lacks originality or a unique voice....