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branding
6 ways to measure brand reputation online

6 ways to measure brand reputation online

In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses...

5 ways to use PR to build awareness of your eCommerce brand

5 ways to use PR to build awareness of your eCommerce brand

As the eCommerce industry continues to grow, competition is only getting hotter. One of the most effective ways to stand out from the competition in your industry and increase brand awareness is through public relations. PR can help you with getting your brand in...

Designer campaigns: 5 PR strategies for luxury brands

Designer campaigns: 5 PR strategies for luxury brands

Luxury branding can be a tough egg to crack. As a high-end company, your demographic is often niche, and those you do attract are harder to keep. In the past, reputation alone has carried many high-end brands. With years of experience and a well-known logo, luxury...

9 tips for a great video interview

9 tips for a great video interview

Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be...

3 effective ways to market a Web3 game

3 effective ways to market a Web3 game

The Web3 space is still in its infancy, but Web3 games have been walking around for a while. It’s impressive how quickly the market has grown. In 2022, the blockchain gaming market was already worth $4.6 billion, but by 2027, it’s estimated to expand to $65.7 billion....

5 steps for building a strategy to speak out on societal issues

5 steps for building a strategy to speak out on societal issues

As a communications professional, you’re aware of how important it is to clearly articulate your brand’s values (or the values of your client’s brand). More and more, stakeholders want to do business with, or work for, companies that align with their purpose....

4 ways brands can build a better customer experience in 2023 

4 ways brands can build a better customer experience in 2023 

You can approach your brand’s customer experience in a lot of different ways that can help build your employee confidence and the security of your business, as well as keep your customers satisfied. This can be a difficult situation, however, as solving these issues...

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