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branding
3 ways you can improve the brand affinity of your company

3 ways you can improve the brand affinity of your company

Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied....

Retail industry delivers solid brand intimacy—who are the leaders?

Retail industry delivers solid brand intimacy—who are the leaders?

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand...

How your paid ads can be part of your PR strategy

How your paid ads can be part of your PR strategy

When you think of your paid ad campaign, you probably perceive your ads as the fastest way to generate traffic to your website to get new leads and conversions. While this is true, there’s another side to paid ads that you may not have considered: paid ads can help...

Factors that impact the cost of SEO services

Factors that impact the cost of SEO services

Search engine optimization is similar to PR in that both are all about increasing awareness of your brand. SEO helps you get results by boosting your visibility with search engines like Google (which leads the pack by a massive margin), Yahoo and Bing. SEO is also...

6 tips for keeping your brand or business relevant in the tech world

6 tips for keeping your brand or business relevant in the tech world

Keeping your company relevant with the rapid advancement of technology can be easier than most people think. When you start focusing on the health and maintenance of your current tech, you can find areas to invest in the newest tools and techniques. It’s also...

8 proven business models for metaverse companies

8 proven business models for metaverse companies

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons. One of the...

How to reach out to the right brand ambassadors for your business

How to reach out to the right brand ambassadors for your business

In a competitive market, many brands will look to diversify their marketing efforts. Leveraging the right marketing channels for your brand is a great way of reaching new audiences without overspending on your marketing budget. This could lead you to turn your...

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