It’s 2023, and more online events are happening than ever. Press conferences are no exception. If you want to host an online event where you can share news, updates, or exciting company details with journalists and reporters, a virtual press conference might be the...
5 sustainable practices every business should implement today
In today's rapidly evolving business landscape, sustainability has become a non-negotiable factor for success. Beyond environmental responsibility, it's the key to maintaining a positive brand reputation. The demand for eco-conscious practices is growing among...
Tips for turning exceptional customer experiences into brand advocacy
Brand building is like a coin—it has two sides. One is all about building customer loyalty, while the other (and equally important) is creating brand advocates. Brand advocates are happy customers who step up the game for you by spreading good words about your brand....
Kindness feels good—and also drives business success: Here’s how
Just like mother always said, a little kindness goes a long way—for people, and also for businesses. Newly updated research from management consultancy Baringa finds that companies considered kind are more likely to experience stronger growth—throughout the 2020s,...
5 steps for building an effective brand experience strategy
Consider this ordinary situation. You’re planning a weekend away camping, and could do with some new outdoor gear. Almost without thinking, you switch on your laptop and go straight to your trusty outdoor apparel website. You’ve bought from there many times before....
8 animation styles for making captivating explainer videos for your brand
Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. So, it's hardly surprising that artists and designers regularly working with this type of content have honed a...
3 ways you can transform your employees into digital PR ambassadors
A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content. Traditionally, a qualified person would be hired as a...
The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines
On August 28, The U.S. Department of Transportation posted the following: “WASHINGTON – The U.S. Department of Transportation (DOT) today fined American Airlines $4.1 million for violating federal statutes and the Department’s rule prohibiting tarmac delays of three...
6 steps to regaining customer trust after it’s been broken
Mistakes happen, both in life and in business. However, in business, some of those mistakes can lead to customer churn and to all-important trust being broken. If your customer churn rate starts rising above the acceptable averages of 2-8 percent (for B2C businesses),...
Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for you
Sustainability for business isn’t just an environmental issue; that’s just the “E” part of ESG. Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people's lives through business, policy, and community...
3 ways to maintain your public image when a customer is injured
Even if you take a vast number of precautions, this does not mean that you will be able to avoid any injuries on your commercial site. However, how you deal with these injuries and communicate with the public about them is most important. Then, here is how you can...
Why reputation marketing matters now more than ever—and how to implement a strategy
What do people think of your brand? Whether opinions or stories are on social media, in the press, or pasted online for the world to see, it has always mattered to businesses. In fact, you may already have a reputation management strategy where team members deal with...