Creating a PR strategy for your music agency is vital for standing out in a crowded market, building a solid reputation, and connecting with your target audience. A well-crafted PR campaign can help promote your artists, increase their visibility, and ultimately drive...
2024 state of tech talent: Online platforms and employer branding are top recruitment priorities
Not surprisingly, knowledge of and experience with today’s tech tools makes a job applicant look very valuable, but that value makes finding those candidates all the more difficult. A new research report from tech recruiting platform Built In, the 2024 State of the...
How innovative product packaging can boost media exposure and elevate brand image
One aspect of brand building that’s not talked about enough is product packaging, in spite of the fact that it's the first tangible impression customers get of what your company can bring to the table. And then there’s the media angle, because it’s not enough to be...
9 ways micro-moments can positively impact your brand awareness strategy
Do you reach out to your phone in the middle of a task for leisure-scrolling on Instagram, a quick fact-checking on the internet, or to see the latest deals on online stores? These are micro-moments. If used correctly, they can be an effective marketing tool. People...
10 ways to manage risk and reputation through PR and legal integrated communications
The lifeblood of any business is public perception. If the public perceives your business to offer a great product or service, they’re likely to participate in your marketplace and make a purchase. On the other hand, if your business has a negative reputation, people...
10 creative ways to use QR codes in media communications and PR
In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology. By transforming passive print ads into...
The legal checklist: Ensuring compliance in your PR and marketing endeavors
Communicators only succeed when they provide the right messaging to the right audience at the right time. That’s a tall order—but wait: It gets taller still. It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging...
5 key trends redefining media engagement in the music industry
As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...
Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors
Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the...
8 ways to promote your gym or fitness business in the media
The fitness industry has grown tremendously in recent years, making personal training a very rewarding career path indeed. However, for those just starting out, not seeing any paychecks while the bills keep coming can dampen even the happiest trainer's spirit. Many...
Mastering the cognitive revolution: How AI and brand strategy combine for business growth
Concerns among Americans about AI continue to grow. More than half of Americans (52 percent) say they feel more concerned than excited about the increased use of artificial intelligence. The number concerned about AI in daily life has increased by 14 percentage points...
7 top-notch ways to show appreciation for your remote employees
Hey there, captains of the digital workspace! If you're steering a team across this wild internet ocean, it's crucial to drop anchor occasionally and show some much-needed appreciation. A little love goes a long way, especially when your crew is remote. But how do...