Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table....
Content distribution: A comprehensive look at strategies that drive results
In today's digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for...
The power of storytelling in creating impactful PR campaigns
Storytelling in campaigns is a pivotal strategy that transcends facts and figures. It's about weaving narratives that captivate, connect, and compel your audience to act. The art of storytelling in PR is not just about telling tales but about forging genuine...
4 tips for writing PR content to build a positive and professional brand image
As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we'll look at ways to...
ICYMI: Bulldog’s Top 10 most popular posts in February
2024 is off to a raging start here at Bulldog Reporter, with two of our biggest months in modern history kicking the year off in style. And February was the biggest one yet, with our most popular posts generating unprecedented traffic. We’re thrilled about that, but...
Believing is seeing: 6 in 10 purchasers now want to see user-generated product visuals before buying—a sharp increase from 2021
Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves. New research from...
ICYMI: Bulldog’s Top 10 most popular posts in January
In a year that’s bound to be full of surprises, things are off to a strong start here at Bulldog HQ, where January goes in the books as one of our strongest months in recent history. As per usual, our new-year-forecasting byline submissions accounted for a big chunk...
The future of content marketing: Challenges, opportunities, trends and predictions
The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences....
ICYMI: Bulldog’s most popular posts in December looked at what PR can expect in the transformative year ahead with AI and more
Happy New Year everyone, and welcome to what’s sure to be another exciting year for PR. Could it be as exciting as 2023? Or even more so? We will find out soon enough. Meanwhile, last month goes down as the biggest December we’ve ever had, with traffic scaling...
How to create compelling app marketing videos: Your app’s path to success
So, you've just launched your new app and feel pretty good about it. That's great! But of course, your work is far from over. Once you release, you also have to promote and build a following to give that app the best shot at being successful. People need to be...
Brand visuals get supercharged by AI: Optimized multimedia boosts engagement, saves resources, and offers sustainability gains
Visuals have been a marketer’s best friend for a while now, but now with AI in tow, the visual experience has been taken to the next level (or two) and there’s no looking back now—highly optimized video and other imagery are dominant and critical components of the...
Rich text editing trends for 2024: The future of content creation
In today’s ever evolving landscape of digital content creation, the significance of rich text editing cannot be overstated. This year, the dynamics of content creation went through a transformative shift due to AI finally breaking into the mainstream, and as we stand...