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15 TikTok content ideas for brands and businesses

15 TikTok content ideas for brands and businesses

TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics. Many businesses have jumped on...

5 tips for finding and recruiting top-notch PR writers

5 tips for finding and recruiting top-notch PR writers

If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get...

10 types of press releases—how each is used, and who they benefit

10 types of press releases—how each is used, and who they benefit

Press releases are a great tool for spreading information about your business. A captivating piece of copy will capture the attention of journalists, who will hopefully choose to run the story in their respective media outlets. This will help you reach wider audiences...

You still have to write for humans (and not just eighth graders)

You still have to write for humans (and not just eighth graders)

Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true...

Study: Consumers want humans moderating content online, not just AI

Study: Consumers want humans moderating content online, not just AI

The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone. Of those respondents, nearly...

Top 10 biggest mistakes when building thought leadership campaigns

Top 10 biggest mistakes when building thought leadership campaigns

When you are taking your marketing and PR content up a level by infusing it with strong opinions and insights, underpinned by rock solid evidence of technical or market expertise, there’s a lot that can go wrong. So here are my ‘Top 10 biggest mistakes’ to avoid when...

4 solid tips for boosting your business blog’s ROI 

4 solid tips for boosting your business blog’s ROI 

Blog posts are some of the most important marketing content a company can produce. Done right, blogs can supercharge business growth, bringing in leads and nurturing customer retention. Yet many companies struggle to maximize their value. Why? A strong blogging...

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