The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content...
Sales enablement content is incredibly vital for businesses today. It provides a smarter approach to dealing with potential buyers. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful...
Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics...
We’ve all seen them and done the double-take. From mascara-clad eyelashes on the London underground and lipstick smudges across the streets of Paris, to giant handbags bouncing across Tower Bridge; 2023 has certainly been a year for computer-generated imagery (CGI)...
When it comes to building successful PR campaigns, choosing which media channels to focus on plays a critical role. In today's digital era, traditional media channels are no longer the sole players. The rise of digital media and social platforms has opened up new...
In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. It’s given rise to a new PR challenge: misinformation. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. Read on to find out how a strong...
User-generated content (UGC) has become a crucial aspect of social media marketing campaigns today. Incorporating user-generated content boosts a brand's authenticity, a view shared by 75 percent of marketing professionals. Traditional advertising is losing its...
Trends are fickle in the information age. Younger millennials and Gen Z-ers communicate through memes like they’re modern-day cave paintings or smoke signals. The rapidity at which new trends become stale can be daunting for any PR professional trying to pinpoint and...
Did you know that three-quarters of all online users read blogs in 2023? As one of the leading sources of conversion-driving content, blogs provide marketers a chance to gain quality backlinks, share their expertise and advertise their brand organically. Not only is...
The arrival of fall brought plenty of Bulldog traffic with it; September was another one of our best months in recent history. As usual lately, our contributors’ high-level commentary on generative AI is capturing a lot of interest, with posts last month analyzing AI...
Struggling to capture and hold your audience’s attention in our mobile-focused world? In today’s article, we're exploring mobile-based strategies and practical tips you can use to craft concise and compelling content that resonates with your ideal customer. By...
Every millisecond of user attention is a coveted treasure. Countless resources often get poured into crafting what should be top-tier content, but it's getting harder and harder to make more than a ripple in the ocean of online media. But we've got your back with this...