As we dive headlong into the holiday season, Bulldog capped off a strong summer and fall with another big month of original research articles and submissions from our cadre of regular contributors. We tackled some timely topics last month, including the persuasiveness...
Gone are the days of television and print ads being the do-all and end-all of marketing. With the rise of social media and customers becoming increasingly vocal about what they want from their products, static marketing is simply a thing of the past. Interactive...
During the COVID-19 pandemic, internet commerce became more essential to our lives than ever before. With everyone quarantined, businesses had to find a new way to promote their products virtually. Social media became a huge source of entertainment and apps like...
The COVID-19 pandemic delivered a rude awakening call to humankind. Who would have thought that a virus would threaten to wipe out mankind? After all, we live in times with significant advances in medicine and technology. The impact of the virus has been profound. No...
Commerce content—or copy published by independent media organizations, and also known as affiliate content, affiliate commerce, content partnerships, or mass media partnerships—allows readers to understand the goods and services promoted by an editorial team, and a...
Communicators are getting a big chunk of the job done with their content, but many are failing at the most critical content function. According to new research from content experience platform (CEP) Uberflip and Forrester Consulting, 74 percent of surveyed marketers...
My dislike of trite words and phrases is personal: When I was a reporter for several years prior to jumping over the journalism fence to the PR side, a “kindly old editor” told me, “Son, if you want to keep working for me, stop using trite phrases in your copy.” And...
We kept the Bulldog train rolling along in September with a solid mix of high-performing original research posts and insightful guest contributions. The central theme was rebuilding brands, businesses and strategies in a looming post-COVID world, and our posts tackled...
Every year, marketers learn more about what consumers want. And every year, consumers want something a little different. The constant innovation is part of what makes the work interesting, but it also highlights a frustrating truth. In marketing content, precision is...
“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This...
For the most part, we were singin’ the summertime blues in August, but we still had quite a few well-performing posts, spearheaded by media relations and content articles in support of our successful Earned Media Mastery Virtual Summit at the end of the month. These...
Brand content is a company’s greatest asset for building credibility, and also drives SEO and other marketing efforts, but brand marketers are making key mistakes that are preventing them from capitalizing on content demand, new research from on-brand content creation...