The COVID-19 pandemic delivered a rude awakening call to humankind. Who would have thought that a virus would threaten to wipe out mankind? After all, we live in times with significant advances in medicine and technology. The impact of the virus has been profound. No...
Commerce content—or copy published by independent media organizations, and also known as affiliate content, affiliate commerce, content partnerships, or mass media partnerships—allows readers to understand the goods and services promoted by an editorial team, and a...
Communicators are getting a big chunk of the job done with their content, but many are failing at the most critical content function. According to new research from content experience platform (CEP) Uberflip and Forrester Consulting, 74 percent of surveyed marketers...
My dislike of trite words and phrases is personal: When I was a reporter for several years prior to jumping over the journalism fence to the PR side, a “kindly old editor” told me, “Son, if you want to keep working for me, stop using trite phrases in your copy.” And...
We kept the Bulldog train rolling along in September with a solid mix of high-performing original research posts and insightful guest contributions. The central theme was rebuilding brands, businesses and strategies in a looming post-COVID world, and our posts tackled...
Every year, marketers learn more about what consumers want. And every year, consumers want something a little different. The constant innovation is part of what makes the work interesting, but it also highlights a frustrating truth. In marketing content, precision is...
“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This...
For the most part, we were singin’ the summertime blues in August, but we still had quite a few well-performing posts, spearheaded by media relations and content articles in support of our successful Earned Media Mastery Virtual Summit at the end of the month. These...
Brand content is a company’s greatest asset for building credibility, and also drives SEO and other marketing efforts, but brand marketers are making key mistakes that are preventing them from capitalizing on content demand, new research from on-brand content creation...
COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it. Restricted budgets have...
Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential...
Content creators are, of course, professionals who generate a variety of creative content in hopes of earning income or revenue, but what would you call a content creator who builds a business around that concept? Content entrepreneurs differ from content creators...