Writing is a fundamental part of our work in PR, and most of us spend countless hours every week behind the keyboard. Whether emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life...
Content is king. You know this, yet you don’t have the resources to meet the demand for high-quality, engaging copy that satisfies your audience and moves them through the process from awareness to conversion. Could outsourcing be the answer? The benefits and...
With the COVID crisis still raging, June also saw the renewed Black Lives Matter movement and social justice protests take off following the killing of George Floyd by police in Minneapolis on Memorial Day, and brands were once again challenged to take a stand on the...
In May, we finally turned a corner in the COVID crisis—although the health risks remain high, businesses finally began to reopen as the economy started its rebound. So it’s no surprise that our leading posts last month offered tips and insights for communicators to...
It’s easy to be at a loss for words. The economic and emotional toll of our current situation has kneecapped markets, societal structures and our collective sense of safety. Trying to make sense of it can feel like an exercise in futility. That said, as proven by the...
So apparently blondes no longer have more fun—at least not according to the Associate Press Stylebook, a sort of bible for newspapers and other word nerds (of which I am proudly one). AP just came out with its latest revisions to the Stylebook, and without so much as...
After one of the strangest months in our lifetimes, it’s no surprise that our most popular and important posts in April were those offering business, consumer and PR-specific perspectives of the COVID-19 crisis. Continuing in our role as a resource as well as a news...
When it comes to connecting your followers to your brand, there’s way more to it than just a double tap on Instagram or a like on Facebook. Likes without engagement can be compared to buying a product and never actually using it. Often, businesses focus on garnering...
There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. A winning strategy is the product of trial and error, evaluation,...
COVID-19 has proven to be the ultimate business disruptor, and the PR functions of the hardest-hit industries—like travel, healthcare and general retail—have been trying to piece together their plans with no template or example to work from. So it’s no surprise that...
Let’s be honest: standing out is no easy feat these days. According to Nielsen, adults spent an average of 11 hours a day consuming content in 2018, and trends indicate this number will only increase as time goes on. Tossing in a suitably diverse stock photo of models...
In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of applause. But once the...