In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of applause. But once the...
The 2020 presidential campaign is now in full swing, and political advertising is skyrocketing, with Democratic and Republican campaigns already committing an unprecedented $2.8B to digital media. But voters still feel stung by the effects of the 2016 election, and...
February was another banner month for us, continuing the great momentum we had in January. And once again, our terrific contributors were the true stars, accounting for all but two our Top 10 posts last month. Tackling some hot-button issues like PR mental health, the...
It’s easy for business owners and digital marketers to get so caught up in the big picture that they fail to pay attention to the small details that weave into the larger fabric. Perhaps this is most evident in the way in which brand leaders treat individual words....
With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their audiences. And even if...
Happy 2020 to all, and hope your year is starting off as well as ours. As expected, our big traffic drivers last month were largely new-year-forecasting-themed posts, including sneak peeks at this year’s top press release strategies, spokesperson-development tactics,...
Social media clearly drives your brand’s messaging and amps up your visibility, but what posting frequency and content types resonate the most with your audience? New research from digital marketing firm Boston Digital found that consumers are drawn to—and will...
Gen Z is redefining how cultural content—i.e., music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they're willing to pay for it, according to new research from creative industries development firm Ontario...
Despite the general holiday jolliness, several brand faux pas (and one notable triumph) led to big clicks for Bulldog Reporter in December. Peloton, Hallmark Channel and Buffalo Wild Wings all found themselves on the wrong side of news headlines for their PR...
Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read? It’s a pressing question and one that any journalist...
As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials—these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied...
With another holiday season in full throttle, it was no surprise that one of our holiday kick-off posts logged the most clicks in November—but a little surprising that none of the rest of the month’s top articles were holiday-related. Oh well, our most trafficked...