Certain subjects are guaranteed to elicit an enthusiastic reaction regardless of the audience: food, puppies, the latest LOL meme. They’re all bona fide crowd-pleasers, and you don’t have to be a communication genius to get people pumped. But when the subject at hand...
Creating some great content is the first step in making your blog successful. But having the most interesting blog posts in the world doesn't mean a thing if they do not reach the right customers. Increasing the loading speed is just one of the things you can do....
With fall’s chilly winds and the spookiest holiday of the year approaching, October proved to be on one of Bulldog Reporter’s biggest months of the year (so far). Topped off by our recap of one of marketing’s boldest recent plays—Burger King’s outright steal of rival...
Content marketing has become one of the best methods to advertise and promote content, services, and everything a business has to offer. However, anyone who has even the slightest experience can agree on one thing—it can be quite challenging. Since this marketing type...
Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value,...
With summer fading away, we knew we had to bring our A game to keep your attention last month—and fortunately, our September content batch kept readers riveted. Spearheaded by timely contributor pieces about the Popeyes/Chick-fil-A Twitter war, #MeToo reputation...
If we look at the natural progression of marketing through the decades, we will notice an astonishing development. One of the most vital marketing branches, crucial for every business, is content marketing. In a few simple words, it is a strategic...
A business that doesn’t implement a content marketing plan is walking on thin ice. Whether they succeed or fail, it’s all just a matter of luck. The worst thing is, you risk all your efforts going to waste. According to a 2018 B2B content marketing research conducted...
In the past, content distribution was simple. You would publish your blog, post a link to social media or email, and your readers would come flooding in. But things have changed. Today, brands are producing more content than ever, but much of that content is going...
It’s important to tailor the message of a brand’s content to the audience it is reaching on each platform it owns. Executing a successful multi-channel marketing plan is a hefty task, and it requires much organization and monitoring of consumer behavior. Another...
When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. And new research shows that those consumers are boycotting those brands—even though the...
Living somewhere between opinion piece and brand messaging, blogs have become a standard component of the marketer’s toolkit. They range from informal to informative, giving brands and executives a platform to build credibility through thought leadership. Here’s the...