Content marketing significantly influences the decision to purchase a company's product or services—in fact, new research from B2B research, ratings and reviews company Clutch reveals that 82 percent of people have purchased a product or service from a company as a...
Long gone are the days of the Mad Men, disconnected fathers, and expectations of mothers to run the household single-handedly. At least this is the case in the modern household—but not necessarily in the eyes of some brands aimed at parents. Self-proclaimed “social...
One of the top challenges for content marketers is figuring out how to get relevant content in front of the right people. And email marketing, with its 4,400 percent ROI, is king of the marketing kingdom. The business benefits of email marketing are endless and only...
Every year, PAN Communications surveys over 200 marketers and CMOs to get the pulse on content marketing. Based on the data, we come away with a better lens on best practices, opportunities, challenges and trends. These types of insights ignite ideas for brands to...
Storytelling has proven to be a compelling best practice in modern communications, and maybe our colleagues in sales can learn a thing or two from that success. New research shows that salespeople need to use more participatory, visual storytelling techniques to be...
In this age of information overload, C-level officers are turning to publishers for help sorting through the vast quantities of content coming across their screens to find the information and insights that will help them do their jobs, according to new research from...
Eighty-seven percent of B2B audiences find business content online through search engines, according to a new survey from B2B research, ratings, and reviews firm Clutch. B2B audiences also use social media (85 percent) and companies' websites (75 percent) as sources...
You’ve developed a content marketing strategy and invested time and resources into creating content assets. Now, how do you ensure return on your content marketing investment? If you’re asking this question—you’re not alone. Content marketing shows no signs of slowing...
A few years ago, if you wanted to be among the top results of a search engine, all you had to do was stuff your website with keywords and hope for the best. Today, things tend to be a little more complex. In order to stand out in the complicated world of SEO, you need...
July 4th is upon us, and people across the United States are working on perfecting their grilling skills, preparing American flag décor to be hung up, and trying to figure out how to make the most of a holiday that, unfortunately, falls on a Wednesday this year. With...
New research from financial services PR and integrated marketing firm BackBay Communications reveals that more than six out of every 10 (63 percent) of the top 100 global private equity firms are producing content regularly, though at varying degrees of sophistication...
Instagram now has 800 million users, and 500 million of them log in to their accounts on a daily basis. So, if your brand is not marketing via Instagram, now is the perfect time to start. First, you need to: Set up an account. Download the app from Google Play or App...