One of the top challenges for content marketers is figuring out how to get relevant content in front of the right people. And email marketing, with its 4,400 percent ROI, is king of the marketing kingdom.
The business benefits of email marketing are endless and only continue to improve. Consider the following impressive statistics:
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
- Email marketing drives more conversions than any other marketing channel, including search and social. (Monetate)
- A message is 5 times more likely to be seen in email than via Facebook. (Radicati)
- You are 6 times more likely to get a click-through from an email campaign than you are from a tweet. (Campaign Monitor)
How can email marketers fully leverage the potential of this powerful platform?
First, it’s crucial to look at your current email strategy, design and copy with a critical eye. In terms of strategy, segmenting your subscriber list is a great way to group together like-minded customers and tailor your messaging so that it’s specific and relevant to them. Email automation is also a business time-saver. You can set up specific “customer journeys” that automatically trigger a relevant email to your consumer based on behavior—for example, when someone signs up for a newsletter.
Beyond strategy, there are also several other best practices to keep in mind when considering your email marketing and messaging. This infographic offers up the latest best practices for content marketing emails in one complete list. From optimizing your email for mobile viewing and incorporating gifs in your messaging, to testing the subject lines, layouts and open rates of your emails, see what you can do to improve your strategy and what you might gain from tweaking your emails.