Rich text editors are no longer just an option in today’s agile, tech-based environment. As companies continue to invest in and expand their tech stack, finding a rich text editor that strategically adds value, creates more opportunity and allows you to scale faster...
7 clear-cut ways PR pros can increase content visibility
As a PR practitioner, you may have experienced the frustration of creating high-quality content only to find it doesn't reach your target audience. With so much online content, standing out and getting noticed is becoming increasingly difficult. You may feel like your...
A definitive guide to writing a product launch press release, with benefits and examples
Congratulations! You’ve developed a great new product. Up next is the exciting but nerve-wracking process of introducing your product to the world. The process will determine your product’s success in the market, which is why you’ll need a great product launch press...
6 reasons to create long-form content—and how to do it right
In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important. Here are six compelling reasons to invest time...
5 powerful ways AI can boost your content marketing strategy
In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement,...
7 content marketing myths to leave behind—and what to do instead
The content marketing landscape is filled with myths and untruths that a lot of marketers, unfortunately, still believe in. When they accept them as gospel and try to put them to work, they quickly discover the results they were hoping for are nowhere in sight. Let’s...
How to stand out with the power of content marketing—and why it matters
Scrolling, clicking, watching, listening—the amount of content available at our fingertips is endless. As the digital age propels us forward, media consumption is higher than ever, with the U.S. population spending 485 minutes consuming digital media per day in 2021,...
6 practical tips to leverage product videos to generate sales
As more and more customers turn to online shopping, it's becoming increasingly challenging for businesses to persuade people to pay attention to what they offer. One strategy, however, that remains strong in generating attention and interest across most audiences is...
Writing for social media: 3 best practices for PR professionals
When it comes to improving your brand image, you can't leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people's daily lives. That’s why you see celebrities and companies...
Digital content creation market expected to hit nearly $70 billion by 2030
Online content creation is becoming increasingly important for brands and businesses—especially true since the pandemic drove most consumers to the internet for everything they needed, and where they’ve stayed to a large extent. And now, content creation is big...
Building relationships with clients through storytelling & creative writing
In the marketing world, relationships between agencies and brands are key to creating successful campaigns. But how do you go about fostering these meaningful connections? One approach to take is storytelling and creative writing. By leveraging the power of words,...
How to use video marketing to win clients and influence markets—12 types to consider
In the world of digital marketing, using video to spread awareness, engage audiences, and ultimately boost sales is still a popular tactic. In addition to being efficient, video marketing is also a flexible strategy that can be used to accomplish objectives like brand...