Content co-creation stands as a transformative strategy, empowering brands to collaborate and innovate like never before. This approach involves sharing the creative process with consumers and partners and harnessing collective expertise to craft messages that...
In today's dynamic digital landscape, brands face quite a challenge. Attention spans are short, information overload is prevalent, and competition for consumer loyalty is intense. In the midst of all the chaos the one crucial tool that has surfaced that can help...
A press release boilerplate is often viewed as just another box to tick—the last piece of the puzzle that few might pay attention to. After all, it's placed at the end. However, dismissing the boilerplate as merely an afterthought could be a missed opportunity. Why?...
Content marketing is a constantly shifting landscape. Audience expectations change with the wind, with new trends rising and falling faster than PR and marketing agencies can keep up. Optimizing content marketing workflow is essential to creating relevant, timely, and...
Content marketing is all about reaching audiences on a personal and emotional level. But imagine if you came across an intriguing social media post in a language you were only semi-proficient in. So much is lost in translation, and you might not pick up on all the...
YouTube is the go-to social media application for videos. Whether it’s long-form or YouTube Shorts, they have penetrated the video market significantly and are the leaders. Did you know YouTube remains the most widely used social media platform, with a whopping 90...
As a startup founder, you know that producing content is crucial for your marketing strategy. However, creating content is only half the battle; the other half is making sure it reaches and resonates with your target audience. This is where amplifying your content...
As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building...
A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media...
The surge of AI content in Google search results is significant. It increased from a mere 2.3 percent before GPT-2 in January 2019 to a staggering 10.2 percent by March 2024. This tripled over five years despite Google’s firm stance against AI spam, according to a new...
Establishing and maintaining a good perception of your brand among your target audience is key to the success of any business across domains. Also known as online reputation management, when done digitally, a positive public perception acts as a vital component of a...
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and...