A new report from strategic comms firm Greentarget and consulting firm Zeughauser Group finds that C-suite executives and in-house counsel are asking for more diversity, equity and inclusion-related content from their law firms and professional services providers than...
If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get...
Press releases are a great tool for spreading information about your business. A captivating piece of copy will capture the attention of journalists, who will hopefully choose to run the story in their respective media outlets. This will help you reach wider audiences...
As the visual economy matures, a new report from digital experiences firm Cloudinary investigates the ways more than 375 leading brands across 13 vertical industries harness visual media to deliver engaging online experiences at every digital touchpoint. The research...
Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true...
What makes content effectively stand out for the clients of professional services firms in today’s volatile economic and geopolitical landscape? A new research study from strategic communications firm Greentarget and consulting firm Zeughauser Group finds that...
The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone. Of those respondents, nearly...
When you are taking your marketing and PR content up a level by infusing it with strong opinions and insights, underpinned by rock solid evidence of technical or market expertise, there’s a lot that can go wrong. So here are my ‘Top 10 biggest mistakes’ to avoid when...
Blog posts are some of the most important marketing content a company can produce. Done right, blogs can supercharge business growth, bringing in leads and nurturing customer retention. Yet many companies struggle to maximize their value. Why? A strong blogging...
If it was ever a secret that content is king, it seems the cat is out of the bag now. Three in four (76 percent) tech companies are at least doubling their content development efforts year-over-year, and nearly 30 percent of companies are producing three to five times...
Content marketing is a critical tool in your marketing arsenal. And the numbers don't lie. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. Therefore, the internet is...
Whether you’re looking to increase brand awareness, generate leads, or drive sales, your content marketing strategy should be designed to achieve your desired outcome. However, to market your content effectively in this day and age, you need the assistance of various...