The internet runs on content. Whether you’re in media, construction, or automatic call distribution, content is the key to raising your brand. Content builds brand visibility, it boosts your SEO, customers love it, and all the best marketers are investing in content...
How to make SEO and content marketing work together for your business
It's no secret that SEO and content marketing are two of the most important aspects of online marketing. But for many businesses, knowing how to make them work together can be challenging. Many people think that SEO is all about cramming as many keywords into your...
New report reveals how consumer perception of misleading content impacts brand favorability
Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability. The firm’s new Advertising in the Age of Misinformation report on consumer perception explores the...
How to combine content marketing and PR for maximum results
Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to...
Content marketing in the metaverse: How does it work?
We're living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science fiction movies but viable methods of communication and engagement. In this brave new...
The legitimacy of owned media—and how PR execs should react
Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not...
3 in 4 marketers plan to invest more in content creator partnerships this year
New research from social media management firm Sprout Social affirms that content creators are key players in the future of brand marketing. According to the firm’s new report, marketers are not only realizing the opportunity the creator economy presents, but...
4 powerful tips to create an authentic PR campaign
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel...
10 types of content you can create to bring new leads into the top of your funnel
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
The one PR to rule them all: Writing an international press release
Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to...
5 reasons why now is the best time for SMBs to step up their content marketing
If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media...
Tips for small businesses for successfully creating video content
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...