According to new research from brand and customer loyalty and engagement research consultancy Brand Keys examining how “trust” contributes to brand engagement and market success, “media” ranked #1 in terms of contributing the most trust (34 percent) to consumer...
Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the 2018 E-Business Report, recently released by the American Customer Satisfaction Index (ACSI). Customer satisfaction with social media as a whole falls...
A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The News Co/Lab at Arizona State University’s Walter...
Few industries have been as battered in the Internet age as the newspaper business. This traditional-media mainstay has seen incredible decline—in circulation, advertising dollars, and staff, not to mention influence and import. But somehow they have persevered, and...
Trust in traditional media has declined overall from 72 percent in 2016 to 50 percent this year, new research from PR and integrated creative network Ogilvy reveals. The firm’s survey of news media pros also found that an overwhelming majority of journalists (68...
On the day when Starbucks employees nationwide were undergoing racial-profiling training after a discriminatory incident landed the brand in reputational hot water, Roseanne Barr was busy getting canned by ABC after engaging in some racist activity of her own, via a...
For the first time, a united coalition of news organizations around the world this week put aside their competitive instincts to encourage their readers to consume news from a variety of publications. To commemorate World Press Freedom Day on May 3rd, independent and...
The tech-fueled Fourth Industrial Revolution—or Industry 4.0, in modernspeak—is underway, but senior business execs and government agency leaders from around the world say they are lacking confidence in their organizations' readiness to influence and harness Industry...
New research from Ogilvy’s annual survey of over 250 reporters and editors debunks an emerging myth that the fake news phenomenon is wearing down consumer trust in the world’s most established media sources. Results from the second part of Ogilvy Media Influence's...
If you’re a business owner, you know getting media attention can be a struggle — once reporters bite, you’ve got to make it easy for them to give you coverage. If you want to be featured in the press, you have to give media the tools. The press kit is designed to make...