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marketing
9 ways to effectively build rapport with customers

9 ways to effectively build rapport with customers

Building a rapport with your customers is essential to promoting customer retention and loyalty. Customers in the marketplace today have more choice than ever, and may be understandably reluctant to commit money and long-term loyalty to a brand. Therefore, it’s vital...

7 top fashion PR and marketing trends for 2023

7 top fashion PR and marketing trends for 2023

People can't seem to get enough of fashion. This industry has grown immensely in the last few years, and it doesn't show signs of stopping. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no...

Email marketing vs. social media marketing: Here’s how they intersect

Email marketing vs. social media marketing: Here’s how they intersect

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are...

5 Christmas ad campaigns PR pros should watch out for in 2022

5 Christmas ad campaigns PR pros should watch out for in 2022

The time has come again, and Christmas is just around the corner. As the biggest holiday of the year for modern marketers, it won’t be long until our screens are flooded with festive adverts and topical popups. Christmas is the most important time of the year for any...

What keeps CMOs up at night? New survey IDs marketers’ nightmares

What keeps CMOs up at night? New survey IDs marketers’ nightmares

It’s no surprise marketers and brand managers are losing sleep—they certainly have more than their fair share of demons. And that’s particularly true these days, with a new-normal, not-quite post-COVID, inflation-induced marketplace infused with social activism and...

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