Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns. The new research from digital data pioneer Datonics explores the use of third-party...
How to win at email marketing: An advanced guide to writing for results
Email marketing has become an invaluable tool for businesses of all sizes, allowing them to connect with their target customers, build strong relationships and drive ROI. But mastering the art of using email marketing techniques is no easy task. Crafting emails that...
Data-mature companies report more revenue and customer satisfaction—how to become one
As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover...
8 ways to protect your customers’ data privacy in your CX practices
Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers' personal information and comply with industry regulations. Customer experience professionals...
5 white-label business opportunities every growing agency should explore
As a leader at a growing agency, you know how important it is for you to constantly explore expanding the channels and tactics of your service capabilities. Especially during times of economic turmoil, the more diverse your value offering is, the more likely it is...
5 signs that your marketing plan is screaming for SEO—and actions to take
Companies try to grow and succeed with different approaches and techniques, even as they face different factors in a competitive market, for which companies must try to find a solution for almost everything. In this case, it is important to have a detailed plan. In...
Why e-commerce brands need to break up with legacy CMS to improve conversions
Online commerce is taking center stage in the business world. Customers now demand seamless, convenient online transactions, ease of search and timely communication surrounding order status and delivery. For organizations that want to improve the user experience and...
17 mistakes to avoid when using SEO to rank your website
After creating a website for your business, there is so much you need to do to make it ready for customers. And after everything is ready, you need to ensure that customers can see it, which means getting it SEO-optimized. Search Engine Optimization is a powerful tool...
2023 state of SMS marketing: Poor mobile messaging strategy drives brand decline
New survey research from data quality and email marketing firm Validity of SMS, text, and WhatsApp users determines that when done well, SMS marketing encourages customer engagement and spending—but when done poorly, it can have crippling implications for a company’s...
The top Internet of Things growth opportunities for 2023
Amid today’s geopolitical tensions, sustainability concerns, and supply chain disruptions, the business landscape is changing the Internet of Things market perspective, new research from sustainable growth firm Frost & Sullivan. As a result, businesses are...
From sign-up to success: 3 best practices to improve user onboarding for SaaS
When it comes to SaaS marketing, we all know that attracting new users is just the beginning of the battle. The real challenge is retaining them. With the ever-increasing expectations of digital consumers, it can be difficult to keep them engaged and satisfied with...
6 proven small business growth hack strategies you need to try in 2023
Small businesses represent the backbone of the economy, and they can be challenging to get off the ground. As a small business owner, you must stay on top of the latest strategies and tactics to stay competitive and grow your business. The key to success is finding...