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5 ways AI can help small businesses save significant money

5 ways AI can help small businesses save significant money

Small businesses aren’t moving as fast as enterprises when it comes to integrating AI, perhaps feeling like the benefits are more designed for larger-scale operations. Plus, these leaders find it harder to find the time to work in their AI acumen—only 29 percent of...

Semantic search vs. keyword search: Which is better for your SEO?

Semantic search vs. keyword search: Which is better for your SEO?

Wondering about the relative merits of semantic search vs keyword search? When it comes to optimizing your SEO strategy, it’s vital to be aware of how these two processes work. Understanding how search engines negotiate today’s online environment is the key to...

6 tips for mastering product ranking for maximum conversion impact

6 tips for mastering product ranking for maximum conversion impact

Did you know that, on average, a customer doesn’t interact with search results in two out of every three searches? It doesn’t even matter what segment or product you’re offering if the results are consistent throughout. This can lead to potential missed sales and...

The power of personalization: How to tailor lead generation campaigns

The power of personalization: How to tailor lead generation campaigns

In today's digital age, personalization has become a critical component of successful marketing strategies. This is especially true when it comes to lead generation campaigns. Generic, one-size-fits-all approaches are no longer effective in capturing the attention and...

Website redirection techniques: A comprehensive guide

Website redirection techniques: A comprehensive guide

Website redirection is a technique used to make a web page available under more than one URL address. It is a crucial aspect of user experience and search engine optimization (SEO). Website redirection sites such as SiteDetour are used for various reasons, such as...

8 event marketing trends to watch out for in 2024—and some to avoid

8 event marketing trends to watch out for in 2024—and some to avoid

Running successful events takes a lot of behind-the-scenes work, a major part of which includes research. In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the...

Exploring email open-rate benchmarks in PR—4 ways to improve yours

Exploring email open-rate benchmarks in PR—4 ways to improve yours

Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you’ve put so much time...

8 ways artificial intelligence can boost your email marketing

8 ways artificial intelligence can boost your email marketing

AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...

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