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The state of consumer attitudes on ecommerce, fraud and CX in 2023

The state of consumer attitudes on ecommerce, fraud and CX in 2023

Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites. New research from global business intelligence and risk prevention provider...

The future of SEO: 11 predictions and trends to watch for

The future of SEO: 11 predictions and trends to watch for

The landscape of search engine optimization is on the cusp of a transformative journey that promises to reshape the way digital content is discovered and consumed. As we venture into the future, the dynamics of SEO are set to evolve, driven by technological...

Local search SEO tips to increase visibility for small businesses

Local search SEO tips to increase visibility for small businesses

It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers. In this article, we will look at some effective local SEO tips, with a specific focus...

How comms firms can navigate the surge of in-house marketing agencies

How comms firms can navigate the surge of in-house marketing agencies

New research from collaborative advertising platform Tiger Pistol explores a growing trend across the marketing landscape—a significant shift towards in-house agencies, offering insights into how external agencies can navigate this challenge by leveraging local social...

How to utilize behavioral science to enhance mobile marketing

How to utilize behavioral science to enhance mobile marketing

To say that mobile gadgets have changed the world would be an understatement. It stands to reason that throughout history, the most popular technologies have been those that facilitate human interaction and communication. We rely heavily on our portable and mobile...

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