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How firms are using third-party data in digital marketing campaigns

How firms are using third-party data in digital marketing campaigns

Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns. The new research from digital data pioneer Datonics explores the use of third-party...

How to win at email marketing: An advanced guide to writing for results

How to win at email marketing: An advanced guide to writing for results

Email marketing has become an invaluable tool for businesses of all sizes, allowing them to connect with their target customers, build strong relationships and drive ROI. But mastering the art of using email marketing techniques is no easy task. Crafting emails that...

8 ways to protect your customers’ data privacy in your CX practices

8 ways to protect your customers’ data privacy in your CX practices

Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers' personal information and comply with industry regulations. Customer experience professionals...

17 mistakes to avoid when using SEO to rank your website

17 mistakes to avoid when using SEO to rank your website

After creating a website for your business, there is so much you need to do to make it ready for customers. And after everything is ready, you need to ensure that customers can see it, which means getting it SEO-optimized. Search Engine Optimization is a powerful tool...

The top Internet of Things growth opportunities for 2023

The top Internet of Things growth opportunities for 2023

Amid today’s geopolitical tensions, sustainability concerns, and supply chain disruptions, the business landscape is changing the Internet of Things market perspective, new research from sustainable growth firm Frost & Sullivan. As a result, businesses are...

6 proven small business growth hack strategies you need to try in 2023

6 proven small business growth hack strategies you need to try in 2023

Small businesses represent the backbone of the economy, and they can be challenging to get off the ground. As a small business owner, you must stay on top of the latest strategies and tactics to stay competitive and grow your business. The key to success is finding...

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