Think of affiliate marketing as the charming and confident suitor who can win over an audience. At the same time, public relations is a sophisticated and well-connected matchmaker that can introduce you to the right people. When these two come together, it's a match...
4 tips for generating positive brand PR by hosting an event
Do you want to host an event that generates positive public relations with your target market? A business's reputation is one of its most important features. An event, whether live or virtual, can be an ideal opportunity for your business to communicate with a wider...
8 costly lead-generation mistakes B2B companies must avoid in 2023
Generating leads for B2B companies is like taking a walk through a minefield. The right sources for quality leads have to be identified, the strategies to find them have to be finalized and implemented, connections have to be made with elusive professionals, and...
Tips for maximizing ROI with paid advertising on Google and Facebook
Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. However, with so many options and strategies to choose from, it can be challenging to know where to begin and how to maximize your return on...
5 white-label business opportunities every growing agency should explore
As a leader at a growing agency, you know how important it is for you to constantly explore expanding the channels and tactics of your service capabilities. Especially during times of economic turmoil, the more diverse your value offering is, the more likely it is...
How adoption of embedded finance creates more conversions and better CX
New research from payment processing firm DECTA showcases the role of embedded finance—an emerging software distribution model that integrates financial services into existing product ecosystems through partnerships with financial infrastructure providers—in boosting...
How firms are using third-party data in digital marketing campaigns
Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns. The new research from digital data pioneer Datonics explores the use of third-party...
How to win at email marketing: An advanced guide to writing for results
Email marketing has become an invaluable tool for businesses of all sizes, allowing them to connect with their target customers, build strong relationships and drive ROI. But mastering the art of using email marketing techniques is no easy task. Crafting emails that...
Data-mature companies report more revenue and customer satisfaction—how to become one
As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover...
8 ways to protect your customers’ data privacy in your CX practices
Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers' personal information and comply with industry regulations. Customer experience professionals...
5 signs that your marketing plan is screaming for SEO—and actions to take
Companies try to grow and succeed with different approaches and techniques, even as they face different factors in a competitive market, for which companies must try to find a solution for almost everything. In this case, it is important to have a detailed plan. In...
Why e-commerce brands need to break up with legacy CMS to improve conversions
Online commerce is taking center stage in the business world. Customers now demand seamless, convenient online transactions, ease of search and timely communication surrounding order status and delivery. For organizations that want to improve the user experience and...