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Data security: New report reveals insights on managing critical data

Data security: New report reveals insights on managing critical data

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood. A new...

5 top holiday marketing strategies to reach students

5 top holiday marketing strategies to reach students

In 2020, about 19.4 million students attended colleges and universities in the US alone. This impressive figure is one of the reasons why many companies are tasking their marketing team to reach as many students as possible. Students can be very loyal to a brand,...

Database marketing puts your best information to use—here’s how

Database marketing puts your best information to use—here’s how

Skilled marketers spend approximately 51 percent of their marketing budget on data-driven marketing because it is six times more profitable than traditional marketing tactics. Given this, you’ll be missing out on big opportunities if you don’t begin working on your...

Consumers are spending—but brand marketers are struggling to cash in

Consumers are spending—but brand marketers are struggling to cash in

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive...

4 tips for optimizing your on-page SEO PR success

4 tips for optimizing your on-page SEO PR success

Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With...

SEO vs. paid advertising—which one is better for you and why?

SEO vs. paid advertising—which one is better for you and why?

SEO vs. paid advertising—it's a debate that won't die anytime soon. People love to argue over this topic (strangely so) and will continue doing so even as I type these words. However, SEO and PPC (pay-per-click, or SEM) are extremely effective marketing channels, each...

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