Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the...
5 strategic steps for creating an effective omnichannel marketing strategy
Shopping has evolved dramatically over the years. No longer confined to physical stores, today's consumers can effortlessly purchase on your website, grab deals from emails, or simply click "Add to cart" while scrolling through your socials. The stats speak for...
5 tips for integrating marketing with product design—and why it works
Any business person who wants to make a profit knows they need to create a product or service that people want to purchase repeatedly. Easier said than done, yes, but entirely possible—if you understand the principles of product design and how it fits into your...
New Nielsen research shows growing demand for more diverse media content to engage Black America
The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general...
Does your business have a marketing data warehouse? Here are 6 reasons why you need one
Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. This includes—but isn’t limited to—CRMs, Google Analytics,...
Enhancing online visibility: 9 steps to getting optimal SEO results
In the dynamic realm of public relations, where the digital landscape is ever-evolving, mastering SEO strategies has become critical for professionals aiming to boost online visibility and stay ahead. SEO isn't just about search rankings; it's about ensuring your...
The state of SEO in 2024: Leading agencies map where SEO is heading
SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it...
5 ways a quality management system can elevate your marketing game
Marketers are always looking for innovative solutions to meet the demands of efficiency. Every business needs to stay ahead of the competition and can benefit from marketing strategies beyond traditional approaches. In the fast-paced digital world, streamlining...
5 ways digital experience services humanize and improve user interaction
User experience has become a critical component of online interactions in this fast-moving digital age, where technology is always changing. This move towards the user interaction revolution by digital experience services (DXS) is defined as a constant need to...
The cost of compromise: Why businesses can’t afford to skimp on data security
In today's digitized business operations, data security is an important aspect of running a successful business. The cost of choosing to skimp on extra security poses significant financial risks. Additionally, it’s very damaging to a business's reputation if it’s...
2024 state of B2C customer acquisition: Most successful strategies and key challenges
The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable. And as powerful technologies emerged in lockstep with this new...
The latest critical component of the customer journey: Customer onboarding
The customer journey is made up of multiple touchpoints, and the experience at each one must meet or exceed expectations for brands and marketers to be able to move possible buyers along to the next one. A lot of attention lately has been given to the post-purchase...