Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood. A new...
With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and...
With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. What challenges does 2023 hold? Business insights firm Gartner offers...
PR professionals write various emails to journalists and editors daily. The agency, our clients, and our reputation depend on following the appropriate business email etiquette. In general, our email communications should place more emphasis on being clear and...
In 2020, about 19.4 million students attended colleges and universities in the US alone. This impressive figure is one of the reasons why many companies are tasking their marketing team to reach as many students as possible. Students can be very loyal to a brand,...
Skilled marketers spend approximately 51 percent of their marketing budget on data-driven marketing because it is six times more profitable than traditional marketing tactics. Given this, you’ll be missing out on big opportunities if you don’t begin working on your...
New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive...
On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months. New research from brand...
New research from data collection and analysis company Rep Data and marketing measurement firm DM2 illustrates the impact of audience characteristics and behaviors on market research outcomes, furthering the ongoing exploration of factors impacting data quality in the...
Recent research shows that organic search is the dominant digital channel, accounting for 53.3 percent of web traffic—and about half (49 percent) of marketers also say that it drives the highest ROI. This makes it crucial for small businesses to invest in a good SEO...
Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With...
SEO vs. paid advertising—it's a debate that won't die anytime soon. People love to argue over this topic (strangely so) and will continue doing so even as I type these words. However, SEO and PPC (pay-per-click, or SEM) are extremely effective marketing channels, each...