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4 tips for generating positive brand PR by hosting an event

4 tips for generating positive brand PR by hosting an event

Do you want to host an event that generates positive public relations with your target market? A business's reputation is one of its most important features. An event, whether live or virtual, can be an ideal opportunity for your business to communicate with a wider...

8 costly lead-generation mistakes B2B companies must avoid in 2023

8 costly lead-generation mistakes B2B companies must avoid in 2023

Generating leads for B2B companies is like taking a walk through a minefield. The right sources for quality leads have to be identified, the strategies to find them have to be finalized and implemented, connections have to be made with elusive professionals, and...

Tips for maximizing ROI with paid advertising on Google and Facebook

Tips for maximizing ROI with paid advertising on Google and Facebook

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. However, with so many options and strategies to choose from, it can be challenging to know where to begin and how to maximize your return on...

How adoption of embedded finance creates more conversions and better CX

How adoption of embedded finance creates more conversions and better CX

New research from payment processing firm DECTA showcases the role of embedded finance—an emerging software distribution model that integrates financial services into existing product ecosystems through partnerships with financial infrastructure providers—in boosting...

How firms are using third-party data in digital marketing campaigns

How firms are using third-party data in digital marketing campaigns

Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns. The new research from digital data pioneer Datonics explores the use of third-party...

How to win at email marketing: An advanced guide to writing for results

How to win at email marketing: An advanced guide to writing for results

Email marketing has become an invaluable tool for businesses of all sizes, allowing them to connect with their target customers, build strong relationships and drive ROI. But mastering the art of using email marketing techniques is no easy task. Crafting emails that...

8 ways to protect your customers’ data privacy in your CX practices

8 ways to protect your customers’ data privacy in your CX practices

Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers' personal information and comply with industry regulations. Customer experience professionals...

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