Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood. A new...
Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors
With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and...
2023’s CMO: Report shows AI, social toxicity, and data privacy forge the future of marketing
With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. What challenges does 2023 hold? Business insights firm Gartner offers...
Email etiquette: 3 tips for more effective PR business and media communications
PR professionals write various emails to journalists and editors daily. The agency, our clients, and our reputation depend on following the appropriate business email etiquette. In general, our email communications should place more emphasis on being clear and...
5 top holiday marketing strategies to reach students
In 2020, about 19.4 million students attended colleges and universities in the US alone. This impressive figure is one of the reasons why many companies are tasking their marketing team to reach as many students as possible. Students can be very loyal to a brand,...
Database marketing puts your best information to use—here’s how
Skilled marketers spend approximately 51 percent of their marketing budget on data-driven marketing because it is six times more profitable than traditional marketing tactics. Given this, you’ll be missing out on big opportunities if you don’t begin working on your...
Consumers are spending—but brand marketers are struggling to cash in
New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive...
2023 state of experiential marketing study forecasts industry trends for the year ahead
On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months. New research from brand...
New study examines the impact of audience characteristics on data quality
New research from data collection and analysis company Rep Data and marketing measurement firm DM2 illustrates the impact of audience characteristics and behaviors on market research outcomes, furthering the ongoing exploration of factors impacting data quality in the...
6 small biz SEO tips for more organic visitors during the holiday season
Recent research shows that organic search is the dominant digital channel, accounting for 53.3 percent of web traffic—and about half (49 percent) of marketers also say that it drives the highest ROI. This makes it crucial for small businesses to invest in a good SEO...
4 tips for optimizing your on-page SEO PR success
Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With...
SEO vs. paid advertising—which one is better for you and why?
SEO vs. paid advertising—it's a debate that won't die anytime soon. People love to argue over this topic (strangely so) and will continue doing so even as I type these words. However, SEO and PPC (pay-per-click, or SEM) are extremely effective marketing channels, each...