Imagine two small businesses. One makes customized wristbands. Their customers love the personalized work and their fair prices. However, this business does not have a marketing and sales strategy. The second business sells premade wristbands at a higher price than...
5 ways PR pros can take advantage of a smartphone-centered world
Fifty-four percent of the global population—around 4.3 billion people—now own a smartphone. The devices allow us to communicate with others, browse the internet, purchase goods and services, play games, read books, listen to music, scroll through social media, and...
New rules from Google and Yahoo could impact delivery of brand emails
Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of...
8 paths to prosperity: Increasing sales through strategic lead generation
Lead generation is the act of increasing the number of potential customers that your sales team can nurture. Many companies are concerned about increasing their sales through strategic lead generation strategies, especially with the many challenges the public...
6 SEO tips to boost your marketing strategy
Roll back the clock 10 years, and the Internet wasn’t really a competitive space. Today, though, you’ll find yourself vying with around 24 million other e-commerce businesses around the world, and that’s something that requires a lot of work! The good news is that...
Strategies for creating an effective customer feedback loop in SaaS
How closely do you listen to your customers? Most businesses will tell you they put their customers first, but some manage it much more effectively than others. When it comes to software as a service (SaaS) companies, actively addressing concerns is paramount. The...
CEOs saw marketing leaders as more capable and important than ever in 2023, and identify 5 core problems they need CMOs to solve
Chief marketing officers have not always been highly regarded by company leaders. In fact, as recently as 2022, only 6 in 10 CEOs gave their comms leaders an “A” or “B” grade, and 1 in 4 CMOs were thought to be underperforming, according to prior editions of the CEO...
How B2B tech marketing execs overcame 2023’s economic hurdles—and how they’re planning for 2024 growth
In the tumultuous economic landscape of 2023, B2B technology companies faced unprecedented challenges. The global downturn, marked by volatile markets and tightening budgets, cast a shadow over businesses, necessitating unprecedented resilience and adaptability,...
4 ways to unlock SEO potential with social listening strategies
SEO has grown beyond the straightforward process of keyword research, on-page optimization, and link building. It now encompasses complex strategies, including social listening. These tactics enable your brand to stay on top of market trends and potential customers'...
10 link-building mistakes for your PR campaign to avoid in 2024
Link building becomes more complex year by year. While business owners and marketers understand this complexity, many still look for fast and easy solutions, thus getting into traps of outdated and poor-quality SEO techniques. 2024 is here. Most link-building tactics...
3 ways to increase click-through rates on your brand’s emails
The world of email marketing has become hyper-competitive over the last decade. As one of the leading marketing streams, email offers a high ROI and a way of instantly delivering messages to your customers. Yet, due to how accessible this marketing channel is, most...
Momentology: 4 PR campaigns that have created lasting impressions in one moment
Did you know that 7 in 10 PR professionals still struggle with creating content? As we enter a new year of PR in 2024, content campaigns will be the prime focus for the biggest brands on the market. Not only are a digitally native audience most likely to engage with...