Brand website visitors form their first impressions of a site within milliseconds, usually based on layout, colors, ease of navigation, and font size—and since a company's website is often the first point of contact between them and their customers, having a credible...
The science behind customer relationships: Perils of misusing digital communications channels
New research from customer relationships communication hub Front suggests that conventional wisdom is outdated: the most important thing in business isn’t time or money, it’s human connections. The firm’s new report, The Science Behind Strong Customer Relationships,...
As holiday staffing issues mount, retailers grapple with how to manage customer expectations
The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even...
As communicators prioritize stakeholder experience, in-house creative teams are restructuring
As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into...
State of B2B marketing budgets in 2022: Study uncovers need for precision in marketing
New research from B2B precision demand marketing firm Integrate reveals insights on how marketers are responding to economic headwinds, revealing that that nearly 60 percent of B2B marketers report current budgets being cut or staying flat—and two-thirds of marketers...
Top trends for 2023 for food and beverage brands
With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. New research from food innovation...
10 steps to create an outstanding marketing plan
A marketing plan is a blueprint for your business's success. It lays out your goals and how you will achieve them, including what you'll do, who you'll target, and how much money you'll need. With a well-crafted marketing plan, you can focus your efforts and make the...
Beyond the hype of neuroscience in market research
In 2011, neuroscientist T. Sigi Hale, PhD was principal researcher leading a National Institute of Health-funded lab at UCLA. He left academia to enter the market research industry, and helped pioneer the behavioral science movement, leading development of...
New CMO Council report: National marketers lack vision into local demand
New research from the CMO Council, with brand management portal BrandMuscle, reveals that a third of national marketers say 40 percent or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate...
Businesses battling for customer loyalty with pre-emptive service technology
New research from low-code platform provider Pegasystems finds that business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digital savvy customers. The global study, conducted by iResearch,...
Brand marketing fun-damentals consumers crave
While Americans have largely put COVID in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge, and on a daily basis we are bombarded with—let’s just say it—bad news all around, from new health threats to economic...
CMOs facing pressure to deliver during economic course correction
A newly released study from go-to-market growth advisory SBI uncovers CMO vulnerabilities in the current economic climate, and provides recommendations for CMOs to drive efficiency and successfully lead during challenging times. The firm’s research reveals that CMOs...