marketing
Mastering consumer insights: How to uncover decision-driving data

Mastering consumer insights: How to uncover decision-driving data

If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%....

Tips for marketing your small business smartly

Tips for marketing your small business smartly

Marketing has taken a central role in today’s competitive business environment, thus making small business marketing crucial. Small business owners are usually constrained by the amount of cash they can afford for their business undertakings; hence, such innovations...

10 ways to improve your corporate marketing strategies

10 ways to improve your corporate marketing strategies

Corporate marketing plays a key role in establishing and strengthening your brand's presence. It focuses on promoting your company’s overall identity, which helps shape perceptions and build long-term trust.  In this blog, we’ll explore ten practical strategies to...

3 reasons why outsourced marketing teams can be more effective

3 reasons why outsourced marketing teams can be more effective

Effective marketing strategies are crucial for success, regardless of your industry. In today’s world, that means engaging in digital marketing across a variety of platforms, including search engines and social media. However, to do it right, you really need to hire a...

10 tips for setting up hyperlocal social media marketing

10 tips for setting up hyperlocal social media marketing

When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily. To avoid getting lost in the competitive ocean of the Internet, many...

6 psychology tips to upgrade your pitch emails

6 psychology tips to upgrade your pitch emails

PR prospects are people too and understanding a bit of psychology can help you understand how their brains make decisions. Understanding how the human brain works can help your outreach team make appealing, interesting and engaging pitches. Leveraging psychology...