Marketers are always looking for innovative solutions to meet the demands of efficiency. Every business needs to stay ahead of the competition and can benefit from marketing strategies beyond traditional approaches. In the fast-paced digital world, streamlining...
User experience has become a critical component of online interactions in this fast-moving digital age, where technology is always changing. This move towards the user interaction revolution by digital experience services (DXS) is defined as a constant need to...
In today's digitized business operations, data security is an important aspect of running a successful business. The cost of choosing to skimp on extra security poses significant financial risks. Additionally, it’s very damaging to a business's reputation if it’s...
The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable. And as powerful technologies emerged in lockstep with this new...
The customer journey is made up of multiple touchpoints, and the experience at each one must meet or exceed expectations for brands and marketers to be able to move possible buyers along to the next one. A lot of attention lately has been given to the post-purchase...
Marketers, communicators and client services teams depend on winning RFPs to generate new business, but new research from law firm and professional services-focused experience management platform ikaun asserts that the battle to win them actually redirects marketing...
The aftermath of a cybersecurity breach can be devastating for a business, particularly in terms of its online reputation. The consequences are not just immediate but can reverberate long into the future, impacting customer trust, financial health, legal standing, and...
Unlocking the potential of how CRM insights inform PR strategies for improved communication is a dynamic journey. As PR professionals, we understand that harnessing the power of customer relationship management data can be a game-changer. So, let’s get into the...
Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly looking to internal...
Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? An endless stream of figures that you need to really concentrate on to take anything away? Wouldn’t it be great if there was a way of...
SEO is rapidly evolving, and it's critical to stay ahead of the curve to maintain a competitive edge. Traditional SEO centers on optimizing for high-traffic, direct keywords closely tied to your business. However, with the market becoming progressively saturated,...
It’s been debated whether the sales lead is as important as it was in the pre-digital age, and the resulting consensus is that yes, it’s still important, but they need to be higher quality leads to serve a proportional role in the modern age of sales and marketing....