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5 customer loyalty and engagement trends to watch in 2023

5 customer loyalty and engagement trends to watch in 2023

As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. From CX to CSR, consumer expectations continue to rise. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling...

4 important benefits of tracking small business metrics

4 important benefits of tracking small business metrics

If you want to make your small business venture successful, you need to focus on delivering quality products/services in a timely manner. Assessing whether you’re meeting the needs of your customers is something you should view as a priority. Instead of guessing about...

5 significant trends in CX and omnichannel communications for 2023

5 significant trends in CX and omnichannel communications for 2023

Recent research from Forrester and others has shown that better customer experience leads to higher revenue growth. As the world enters a more challenging economic climate, cloud communications platform Infobip has identified five top trends for customer experience...

Media planning strategy: How to get your message to the masses

Media planning strategy: How to get your message to the masses

A media plan can be hugely beneficial when rolling out a new brand, product, service, or campaign. It can give you a solid process to abide by and helps get the team on the same page. What’s more, it ensures your marketing message is not lost and reaches the right...

As Big Retail drops the ball on CX, opportunity is ripe for SMBs in 2023

As Big Retail drops the ball on CX, opportunity is ripe for SMBs in 2023

Consumers' loyalties certainly aren't etched in stone as we enter the new year—in fact, only 12 percent of respondents to a new survey from marketing automation firm ActiveCampaign said big-box retailers exceed their overall customer experience expectations, signaling...

7 steps to announce (and celebrate) the launch of a new website

7 steps to announce (and celebrate) the launch of a new website

Creating and launching a new website is an impressive milestone, and announcing it is a great PR opportunity. However, with so many potential angles and marketing strategies to use, it's natural to feel intimidated. What are the best ways to announce and celebrate the...

4 direct marketing trends positioned to boost ROI in 2023

4 direct marketing trends positioned to boost ROI in 2023

In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while...

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