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4 digital marketing trends that benefit financial services

4 digital marketing trends that benefit financial services

When done right, marketing influences customer behavior, resulting in a more efficient way of driving sales. By incorporating various trends in digital marketing, you can help your brand or business generate more sales and interact more effectively with customers....

B2B sellers agree the lead is not dead—it’s just not enough

B2B sellers agree the lead is not dead—it’s just not enough

The sales lead has long been a cornerstone of business success, but has it lost its power in the modern age of data-driven lead generation? New research from account-based marketing platform RollWorks reveals what's really needed when it comes to B2B revenue...

5 benefits of investing in pay-per-click when marketing online

5 benefits of investing in pay-per-click when marketing online

Are you looking to launch a new product for your website or business but need help getting the clicks and sales for it to be a success? Have you ever considered investing in pay-per-click marketing? Pay-per-click (PPC) marketing is a type of online advertising where...

How to use marketing to promote your business’s global expansion

How to use marketing to promote your business’s global expansion

Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the...

Small-biz insights for overcoming big digital marketing challenges

Small-biz insights for overcoming big digital marketing challenges

Experts have long been saying that digital marketing levels the playing field, creating new access for small and medium-sized business (SMB) growth. Indeed, without digital marketing expertise, businesses can waste their marketing budgets with little to no ROI. But...

7 project management tips for marketing agency campaigns

7 project management tips for marketing agency campaigns

A well-executed marketing campaign has the potential to catch on like wildfire. It can result in a surge of business for your company and put you on the map as a competitor. On the other hand, a marketing campaign gone wrong can do the opposite, creating a negative...

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