Creating awareness about your next big launch, roll-out, or drop is an exciting, albeit stressful time. But when you aim to design a demand-generation marketing plan that focuses on people who have already purchased from you, the work isn’t just easier, it’s more...
When done right, marketing influences customer behavior, resulting in a more efficient way of driving sales. By incorporating various trends in digital marketing, you can help your brand or business generate more sales and interact more effectively with customers....
A licensing deal is an agreement between a brand and a licensee that allows the licensee to use the brand's intellectual property to produce and sell products or services. This can include trademarks, logos, designs, and other intellectual property. In exchange for...
The sales lead has long been a cornerstone of business success, but has it lost its power in the modern age of data-driven lead generation? New research from account-based marketing platform RollWorks reveals what's really needed when it comes to B2B revenue...
Are you looking to launch a new product for your website or business but need help getting the clicks and sales for it to be a success? Have you ever considered investing in pay-per-click marketing? Pay-per-click (PPC) marketing is a type of online advertising where...
Do you want to increase customer engagement, sales, and brand loyalty? Everyone knows that the modern marketing landscape is constantly evolving, and the opportunities for growth are enormous. Using online analytics can be an invaluable tool for any marketer to...
Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the...
Marketing personalization changes everything—from the offers you present to the way you communicate with your prospects, personalization is a complete mental reframe. And in 2023 and beyond, personalization is key to establishing a strong brand identity. With a...
The digital buyer is evolving at an exponential rate, and most sales and marketing organizations haven’t been able to pivot fast enough to keep up—and they risk falling short of their revenue mandate. New research from the CMO Council reveals that more than 70 percent...
Experts have long been saying that digital marketing levels the playing field, creating new access for small and medium-sized business (SMB) growth. Indeed, without digital marketing expertise, businesses can waste their marketing budgets with little to no ROI. But...
A well-executed marketing campaign has the potential to catch on like wildfire. It can result in a surge of business for your company and put you on the map as a competitor. On the other hand, a marketing campaign gone wrong can do the opposite, creating a negative...
Think of affiliate marketing as the charming and confident suitor who can win over an audience. At the same time, public relations is a sophisticated and well-connected matchmaker that can introduce you to the right people. When these two come together, it's a match...