marketing
10 tips for setting up hyperlocal social media marketing

10 tips for setting up hyperlocal social media marketing

When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily. To avoid getting lost in the competitive ocean of the Internet, many...

6 psychology tips to upgrade your pitch emails

6 psychology tips to upgrade your pitch emails

PR prospects are people too and understanding a bit of psychology can help you understand how their brains make decisions. Understanding how the human brain works can help your outreach team make appealing, interesting and engaging pitches. Leveraging psychology...

How Customer Relationship Management tools enhance timely follow ups

How Customer Relationship Management tools enhance timely follow ups

Maintaining robust client relationships and ensuring timely follow ups are pivotal. The sheer volume of communications and client interactions can overwhelm even the most seasoned PR professionals. Hence, optimizing follow-up processes becomes a matter of efficiency...

6 social media analytics tools for building a stronger PR strategy

6 social media analytics tools for building a stronger PR strategy

Are you tired of guessing whether your public relations efforts are resonating with your audience? In a world where every like, share, and comment has an impact on your audience, protecting your brand’s reputation on social media can feel like walking on eggshells....

11 of the best YouTube tools for marketers and brands

11 of the best YouTube tools for marketers and brands

YouTube is one of the most powerful marketing channels to reach a global audience. The platform has over 2.5 billion monthly active users. Of this, 2.07 billion are over 18 years. These users spend about 19 minutes a day on YouTube. That’s 19 minutes you get to win...

7 tips for making your brand look good in a sales presentation

7 tips for making your brand look good in a sales presentation

If you want to close the sale, you need to be able to make your brand look good. And unless you have a nearly perfect reputation already, that means you'll need to do some heavy lifting for promoting your brand within your sales presentation.  How do you go about it?...

Tips for marketing your service business online

Tips for marketing your service business online

Are you tired of struggling to attract customers to your service business? Looking for effective strategies to boost your marketing efforts and stand out from the competition? Dive into this blog post for expert insights on service business marketing that will help...

12 B2B customer retention strategies to boost loyalty

12 B2B customer retention strategies to boost loyalty

Customer retention is critical to any successful business strategy, particularly in the B2B sector. It focuses on maintaining long-term relationships with existing clients, ensuring they remain loyal to your products or services. In fact, improving customer retention...