A year ago, I moved into a new role leading a marketing team at a fast-growing software company. It was an exciting time. We were rolling out new branding, a new website. We needed collateral and marketing programs to generate those essential inbound leads. And we...
It’s reported that almost half of all marketers fail to get their content seen by their target audience. While there can be many different reasons for this, perhaps one of the most common is that organizations aren’t able to create relevant content for that...
![PR Measurement Pays [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/11/illustration-colleagues-assessing-charts-on-screen-768x289.jpg)
On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us. Go to a public relations conference anywhere in the...
Since public relations is such a critical success factor in business success, it's crucial to have a plan in place. Developing a functional PR strategy can influence the public favorably. This means that you must strategize, map out, and implement your PR efforts in...
Agility PR Solutions, a subsidiary of INNODATA INC., announced two new features in the Agility media contact database that will make it easier for communicators to find and connect with media influencers and earn coverage. INFLUENCER STREAMS With Influencer Streams,...
Over the next few months, Katie Paine will be presenting a series titled “How do you measure success?” The Measurement Queen’s series, devoted to examining how PR measurement can be applied to various aspects of public relations to prove their impact, will appear...
Account-based marketing firm Demandbase recently revealed the results of a survey run in conjunction with Wakefield Research that looks into how interactive, digital, marketing and ad agencies are using ABM. The survey included responses from 400 comms professionals...
When we open our wallets to pay for goods or services, there is an expectation of receiving something of value in return. It's of course no different in marketing communications, where we are commonly asked about the value of our services as our clients expect...
It’s getting to be that time of year when we start looking ahead, and PR prognostications naturally gravitate to media and consumer tech trends. We’ve seen a lot of changes and advances in tech use and mainstream acceptance this year, and new research suggests that...
Ad solutions provider Videology recently released the latest installment of its educational Knowledge Labs series, examining the various ways that measurement—one of the most important elements of advertising campaigns—is being used in the converged TV and video...
Bulldog Reporter has announced the winners of our 2017 Bulldog Stars of PR awards program, recognizing the best and brightest in PR and communications agencies and individuals globally. The Bulldog Stars of PR Awards received a record-breaking number of entries this...
As consumer media consumption continues to fragment across digital channels, marketing measurement—ranging from single-channel campaign effectiveness to more complex forms of cross-channel mix and attribution modeling—is essentially becoming obsolete without the...