I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
Podcasters will be thrilled to hear that their money-making potential is reaching unprecedented levels. U.S. podcast advertising revenues are forecasted to skyrocket to more than $220 million in 2017—an uptick of 85 percent over the $119 million recorded in 2016,...
Our agency team keeps a close eye on emerging trends and frequently reviews new communications opportunities and needs for Fineman PR clients. I recently asked my team to share their predictions and observations as we reach the halfway point of 2017. Here are five...
![How to be a PR Superstar Using Data [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/07/illustration-tablet-graphs-768x288.jpg)
On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...
Many small business owners see their grand opening as the culmination of a lifelong dream of owning their own business. Indeed, it's an important milestone, but it's really just the beginning of a journey to build a brand that can attract and keep customers coming in...
Each year, Kleiner, Perkins, Caufield and Byers partner Mary Meeker, a true technologist and venture capitalist, releases an Internet Trends report. This report covers everything from healthcare to Chinese and Indian internet to video games, but it also gives us a...
Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies. Facing a widening range of digital and physical channels that each require rapid adaptation in order to remain...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCanada News and Media Canadian Press: Jeffrey Hodgson (@JeffreyHodgson1) has left. Commercial Appeal, The: Mark...
As employee engagement becomes a priority for companies, many of them are turning to the arts in an effort to fuel attraction and retention, according to Business Contributions to the Arts: 2017 Edition, published by The Conference Board and Americans for the Arts....
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in mobile video is anything but repurposing Web or TV video content for mobile devices, according to new research commissioned by mobile growth platform...
While communications firms have embraced social media as an effective way to connect with external audiences, they are still relying on older, more established technologies like email to communicate internally with employees, according to new research from the Public...
What is the number one challenge for communicators? It’s measuring performance. Each year, PAN Communications surveys more than 100 marketers in order to share best practices and areas of opportunities when developing content marketing strategies in today’s digital...