One of the omnipresent PR methods of communication since the invention of the telephone is, naturally, a phone call. However, we've collectively evolved to get shivers when someone calls unannounced. As one ingenious tweet stated: People seem to prefer email as a mode...
Former President Theodore Roosevelt said it best: "No one cares how much you know until they know how much you care." These are trying times due to the COVID-19 pandemic, and we're all going through a lot of emotions and feelings, and that's OK. Back in March, soon...
Digital PR is an inseparable part of communicating in the digital age. While conventional PR is still being used to generate coverage and create a strong brand presence, the shift to digital means companies need to invest more in digital PR. Digital PR goes beyond...
Regardless of your industry, maximizing brand awareness across the spectrum of audiences important to your business is essential. In addition to marketing and social media elements, your communications strategy should include targeting a broad array of media outlets...
As the COVID-19 pandemic continues to wreak havoc on global business, PR pros are hungry for timely best practices about getting their clients covered in the media. A new research project from broadcast PR firm D S Simon Media offers important insights that help PR...
Whenever there is a global, national or regional news story of significance, you can be sure every company, brand and PR practitioner worth their salt will work to wedge themselves into the story. Let’s say a fire destroys an Ohio shoe manufacturing plant killing...
Just like every other aspect of our culture these days, the media is consumed with coverage of COVID-19. For PR, that has created some newsjacking opportunities (when done appropriately), but moreso, obstacles to getting ink for clients. Which publications are the...
A cornerstone of public relations is raising the visibility of your brand. Securing coverage for your company, product, executives and/or ideas in key media outlets is a way to this. Consistent coverage hinges on good relationships with the media, and like any...
Your public relations policies and department are the lifeblood of your company. With good PR, you can see your profits soar and your company grow, but with bad PR, you can see your customer pool dry up. Adapting your public relations policies to fit into a digital...
We’ve all heard the adage, “There’s no such thing as bad publicity.” The thesis behind this statement is that if the media or public are talking about your business, they’re helping to raise your profile simply by mentioning you, regardless of the context. While there...
As many consumer and electorate surveys continue to tell us, there’s a growing number of citizens across the world who are profoundly concerned about the environment and would like to trade with companies that take these concerns seriously. In order to tap into this...
The media have been a large focus of attention during the past few years. Yet, day after day, they do their job. And according to a new survey from research and insights firm Regina Corso Consulting, over four in five Americans (85 percent) say the media are important...