CEOs, chief digital officers and other senior executives are not yet aligned on business investment strategies for digital initiatives like cloud computing and artificial intelligence, and are struggling to measure return on digital investment (RODI), according to new...
Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The tool is used by millions of businesses and website...
The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn't cheap; it can cost a considerable...
PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general...
How likely are you to ask a roomful of your company’s top sales professionals, “Are we making your life easier? Do we help you close business?” If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind....
Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. New research from tech-based research firm Emotive Technologies measures current consumer attitudes...
It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...
Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants? The answer, more than ever, is yes—but only a few have real meaning for consumers, while many risk becoming a commodity, a new report from...
New research from CX consulting firm The Northridge Group provides a clear message for businesses: today’s consumers are unforgiving when it comes to poor customer experience. In fact, nearly three-quarters (72 percent) of consumers report they are likely to switch to...
The public relations industry will certainly have its hands full in 2020—on top of new challenges such as deeper comms integration and managing client reputations in a more distrustful consumer environment, there’s all the election noise that PR pros will be battling...
Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics....
As a PR professional, the saying "knowledge is power" likely rings very true, especially for anyone who's seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. Especially when your boss is...