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6 Reasons You Should Monitor Your Competitors’ Crises

6 Reasons You Should Monitor Your Competitors’ Crises

Competitive analysis is a pillar of any successful organization. If you don’t know what your industry rivals are doing—what products they’re launching, who they’re hiring, and what their spokespeople are saying—you’re not getting the full story. Another element that...

How to set and measure accurate goals for PR in 2021

How to set and measure accurate goals for PR in 2021

A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I'm sure you do. Unless you plan and measure in a way that matters,...

New features arriving at Google Analytics to help boost ROI

New features arriving at Google Analytics to help boost ROI

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The tool is used by millions of businesses and website...

7 ways to measure the success of a PR campaign

7 ways to measure the success of a PR campaign

The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn't cheap; it can cost a considerable...

6 ways to measure the results of a PR campaign

6 ways to measure the results of a PR campaign

PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general...

7 digital metrics for measuring the impact of earned media

7 digital metrics for measuring the impact of earned media

How likely are you to ask a roomful of your company’s top sales professionals, “Are we making your life easier? Do we help you close business?” If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind....

Measuring the impact of flexible digital communications during COVID

Measuring the impact of flexible digital communications during COVID

It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...

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