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PR measurement
Reach vs. impressions: Which metric is more important to track?

Reach vs. impressions: Which metric is more important to track?

For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having.  Yet, at...

Tips for measuring and tracking PR campaigns—5 key metrics to watch

Tips for measuring and tracking PR campaigns—5 key metrics to watch

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the...

5 data metrics and rules you must monitor in your social media campaign

5 data metrics and rules you must monitor in your social media campaign

They say you shouldn’t try to fix something that isn’t broken, but how can you tell if it’s broken in the first place? Also, how do you know if you’ve made things better? The most straightforward answer is, by observing available data and information, monitoring...

3 actions to boost external communication efforts in 2023

3 actions to boost external communication efforts in 2023

The last months of the year are the right moment to set objectives for a new cycle but also to observe what has worked and what could be done better in the year ahead. In order to implement a renewed external communications strategy that considers the needs of the...

In PR, you must measure what matters—here’s what you should know

In PR, you must measure what matters—here’s what you should know

What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The answer is not easy: some believe that PR impact is impossible to measure, while others rely on widespread metrics such as number of clicks,...

3 reasons why PR Is adopting predictive analytics

3 reasons why PR Is adopting predictive analytics

Anyone who spends time online knows that content has become increasingly more and more targeted. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an...

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