Using the Internet to build public relations defines the major difference between traditional PR and digital PR. In the past, business owners preferred magazines and newspapers to promote their businesses. But now, the internet is everyone’s favorite because it is...
If someone asked whether you’d like superpowers, I think it’s a pretty safe ‘yes.’ Why wouldn’t you want to do extraordinary things, after all? It sounds like an odd opening salvo to a discussion on digital marketing, but the truth is that an all-star digital...
PR professionals spend countless hours curating content, ensuring consistent messaging, and engaging with stakeholders across various channels. This process, while effective, is often time-consuming, requiring a keen eye for detail and a deep understanding of the...
If history repeats itself, and it certainly will during the Summer Olympic Games in Paris (from July 26 to August 11), some athletes will not only take home gold medals, but will win another type of gold—lucrative endorsement deals with brands. Also if history repeats...
PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. This forces PR professionals to stay flexible and conduct constant research to stay ahead of the curve. Building winning global campaigns has...
What does stepping into the world of legal communications entail? It goes beyond a solid grasp of law—it requires the sync of legal craftsmanship with the creative strategies of public relations. PR stands as an influential skill, capable of building a robust...
There were important lessons that PR practitioners should learn and remember from the trial of former President Donald J. Trump, some of which relate to my almost 25 years at Burson-Marsteller (now BCW), 10 years at Arthur Cantor/Advance Public Relations, at that time...
Small businesses might have the impression that there’s no need to worry about having a PR strategy—if you build it they will come, and all that. But the reality is that this is just as much a part of being profitable whether you’re operating on a local scale or...
Research on the worker’s experience can be traced back to the 1930s, during the times of the Great Depression. The economic turmoil caused a noticeable shift in the workers’ attitudes towards work, and organizational behavior scientists put a magnifying glass on the...
Is the PR industry in danger of losing access to budgets and being pushed further to the edge of the marketing matrix? For the third time? Yes, but we can stop it. The answer is for public relations agencies and internal PR teams to own the affiliate networks critical...
AI is here and it’s not showing any signs of going anywhere soon. So communicators need to look at AI as a tool that can support, speed up, and even improve the way you work, including how you manage your PR strategy. Crucially, AI is changing the way searches are...
When running a PR campaign, like it or not you’re going to be using a lot of software. That’s easy if you’re computer savvy or maybe an early adopter of new technology. But there are people who are great at PR content, copywriting, analytics, and dealing with...