Simon Sinek is overquoted in our industry, yet I can’t help but voice displeasure in how many “What” and “How” pieces I’ve seen from advertising publications. “What to Do with Your Media Buy Now That Everyone’s Inside,” “How to Stay Productive When You Work from...
All of our PAN staff are now working from home across our five offices in Boston, San Francisco, New York, Orlando and London. We’ve taken this step to safeguard our employees, their families and our clients. Remote work has always been part of our culture and we’re...
Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. While there are negatives...
For brands, deciding how and when to communicate during the current coronavirus pandemic is fraught with difficulty. With the outbreak in full swing, we gathered six recent observations about the messages and communications channels brands might consider using (or...
When an unexpected event of national or global scale dramatically changes the marketing environment, such as what’s happening now with the coronavirus, how should marketers respond? How do you get your best salespeople in front of clients and prospects when events are...
Whether we realize it or not, we’re all influencers. From the movies we enjoy to the restaurants we sample, our recommendations have an outsized impact on those with whom we have a personal relationship. In the experience economy, B2B brands are exploring ways to...
PR is feeling the churn. Both staff and client turnover at firms grew significantly in 2019, according to the newly released PR Industry Turnover Reportfrom PR M&A advisory firm Gould+Partners. In fact, the industry’s staff turnover rate was more than twice the...
PR is a well-known and well-used technique when it comes to brand management and brand reputation. Implementing a PR campaign so that your brand’s public image resonates with your target market, but also keeps your company in people’s good graces, is incredibly...
In an industry based on delivering a service and working with people from many different organizations, it’s critical for PR professionals to build strong relationships with clients and establish a voice and personal brand. Client relations is one of the most...
T. Garland Stansell, APR, has been elected as PRSA's new Chair for 2020. A Birmingham native with more than 30 years of experience in communications, Garland is the Chief Communications Officer at Children’s of Alabama. He has a long tenure of leadership at PRSA,...
PR agencies are responsible for creating and telling a brand’s story, as well as protecting its reputation. It’s therefore essential for firms to develop an exceptional team, so they can successfully execute strategies, grow a brand’s recognition, and ensure client...
The following is an excerpt from the new PR-industry book by NRPR Group owner and founder Nicole Rodrigues, “Beverly Hills Boss.” Get more information about the book here. Although they see me as an entrepreneur today, people don’t often realize that I spent 14-plus...
