Founded by former video game journalists and content creators in March of 2017, Oceanside, Calif.-based Vicarious PR seeks to bring positive change to the games industry with its authentic mission and vision, offering a holistic approach to PR, without cookie-cutter...
The Millennial PR leader—proving yourself without losing yourself
Career paths are marked by milestones, not birthdays. Promotions, aside from complete career changes, are probably the most prominent pivot points along the way. And while tenure is a valuable hallmark of leadership, years on a resume do not tell the entire story. I...
How traditional PR has changed—and where we are today
Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet. This is most often seen in the acknowledgment of...
4 trends to inspire healthcare PR pros in 2019
While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019. Trend #1: Voice search finally...
Agency of the Year: SourceCode’s inspiring mission produces landmark results
In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling. New York City-based SourceCode Communications, launched in 2017 by Hotwire Global vets Becky Honeyman and Greg...
5 sustained PR tips for law professionals
No matter what type of profession you happen to be in, PR is extremely important. It helps manage your reputation as well as mold the public’s perception of you. This is essential if you have any intentions of building a strong brand and want to increase the chances...
How to get into sports PR
A sports public relations rep is an individual who works specifically to ensure that the athlete, club, franchise, or organization that they work for is well represented at all times. It’s a tough industry to crack into and it’s an incredibly difficult one to find...
How communicators can expand their skill sets in 2019
As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The set of skills that used to apply to public relations is now very different. The demand for content is rising and the size of the newsroom is...
PRSA Foundation reveals a diversity disconnect among comms pros
A new survey from the PRSA Foundation reveals that while the majority (85 percent) of communications professionals believe diversity in the workplace is either important or very important to them, only 27 percent believe they’re currently working at an organization...
The importance of perception—how to upscale your small PR firm
How people perceive you and your PR agency will play a large part in your future. Whether your business grows or fails will largely come down to the effectiveness of your branding and the perception that your audience builds of you. Being a small business can be...
4 easy steps to energize your PR in the new year
In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more...
ICYMI: Bulldog’s Top 10 posts from December
We closed out the year in fine style at Bulldog Reporter, recording one of our best months in 2018 with some engaging research-based reporting and compelling contributor-based op-eds, covering a wide range of content topics and sources. From social media video and...












