Having worked in the PR industry for 10+ years and successfully landed numerous clients in top publications like Forbes and CNN, I get asked this question a lot: “I just launched my company. How do I get press for it?” I’m going to show you my proven system for:...
For many companies, big data has proven to be a godsend for booming business. Enough tech companies have molded and shaped what big data can collect and interpret for just about any industry, affirming it to be a vital tool in the big and small business worlds. Some...
I’ll never forget when my professor said, “Don’t cross that line”—and he meant it both literally and figuratively. What I’m referring to is my time as a journalism student at Boston University and how the faculty made it clear that the “other end of the hallway”...
According to the recent survey by the USC Annenberg Center for Public Relations, PR agency leaders forecast the growth of the worldwide PR agency business from its current estimated size of $14 billion to $19.3 billion over the next five years. The same leaders...
What is the most crucial element of a PR pitch? Communications@Syracuse recently asked 25 thought leaders this exact question to find out what should be prioritized when writing up a pitch. Common themes that emerged were brevity, relevance and the art of...
Instagram is certainly not the new kid on the block anymore. With 400M-plus active users a month, it has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr and Facebook (its...
Sometimes, when I try to interview a journalist about their preferences for dealing with PR people, they boil it down to two simple pieces of advice—"Know what I cover and read my stories." That, and maybe, "Send me an email." Usually, it means they’re pressed for...
Baseball is back! So many of us look forward to the start of the season because it signifies warmer weather, family fun, fan optimism, and—being a former professional baseball player in the Dodgers and Rockies organizations—I just love the game. Often I tell my...
Journalists often speak of their interest in covering trends, and tying your clients to larger issues in the news can be a fruitful tactic. This was probably the thinking when I received a press release about a Pennsylvania hospital’s efforts to "go green." Normally,...
I began my career in television, which lent itself to the near-decade I would later spend as a media spokesperson for several very large energy companies. During that period, depending on the day, I could be speaking to reporters on issues as mundane as a random power...
With recent news that Caribbean cruises will soon set sail for ports of call in Cuba, both vacationers and cruise operators alike are, understandably, salivating at what could be the U.S. tourism industry’s ultimate greenfield market. After all, it’s a country that...
With a Bay Area news media career spanning nearly 35 years, Lisa Wrenn has had a front row seat in the late 90’s newspaper “glory days,” the 2000’s rise of digital media and consolidation of print publications, and today’s competitive multichannel news industry. The...