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social media
How to engage brand ambassadors on social media to drive conversions

How to engage brand ambassadors on social media to drive conversions

Social media has quickly become an indispensable part of any marketing strategy. These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors. Brand...

5 ways to use social listening tools to enhance brand awareness

5 ways to use social listening tools to enhance brand awareness

In many ways, PR strategists and parents are alike. Sure, their intended audiences might differ (for parents, it'd be their children, and for PR strategists, it'd be their clients). But they both want to know the answers to questions like: Where's my intended audience...

3 tactical ways to grow your brand’s social media following

3 tactical ways to grow your brand’s social media following

Having a social media brand is like an extension of your website. You need one to help you engage with more people who may not be aware of your web presence. There are different tactics to help you expand your social media network. Here are some ways to help you grow...

8 social media skills you should master in 2023

8 social media skills you should master in 2023

Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus...

5 ways to integrate social live streams into your marketing strategy

5 ways to integrate social live streams into your marketing strategy

Live video works because it's interactive, unedited, and immediate. It feels like you're right there in the moment with the person or brand who is broadcasting—and those attributes are exactly what makes them such a powerful marketing tool. A high-quality stream...

Free speech and the business of marketing on Elon Musk’s Twitter

Free speech and the business of marketing on Elon Musk’s Twitter

Freedom of expression—it’s the bulwark of democracy and a lasting strength of the United States. We expect it, we want it, and we rightly rebel against the threat of losing it. So how did we get to a place where we are relying on a multi-deci-billionaire as the...

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