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Everything you need to know about social media branding

Everything you need to know about social media branding

Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. Social media branding has...

Elevating your social media game to increase brand awareness

Elevating your social media game to increase brand awareness

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to...

11 proven ways to effectively use social media for PR in 2022

11 proven ways to effectively use social media for PR in 2022

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern. Having a direct...

10 ways to improve social media customer service

10 ways to improve social media customer service

If you are in charge of social media customer service, the first thing that you need to know is that people who use social networks for customer service expect a lot more than they would from a company's main website. This means that your response to any customer...

Why TikTok is a top platform for elevating your customer experience

Why TikTok is a top platform for elevating your customer experience

From feta pasta recipes to #SilhouetteChallenge videos, TikTok has introduced plenty of trends into the world. It’s become a place for people to share content and join communities, where it’s easy to bond over topics as silly as buffering videos or as serious as...

A daily checklist for your business’s social platforms

A daily checklist for your business’s social platforms

On a daily basis, companies need to be focused on sharing, monitoring, and engaging on social media and public relations platforms. Although there are some optimizations and reviews that can happen on a daily basis, it's best to focus on identifying patterns on a...

Successful Pinterest strategies—3 brands that are doing it right

Successful Pinterest strategies—3 brands that are doing it right

Companies can get a high return on investment when utilizing the right strategies for promotion on Pinterest. In fact, plenty of brands have generated a lot of positive results through Pinterest by using very specific strategies. Primally Pure The natural beauty brand...

What could Elon Musk’s Twitter takeover mean for PR professionals?

What could Elon Musk’s Twitter takeover mean for PR professionals?

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular...

6 ways to drive sales using social media

6 ways to drive sales using social media

In 2020, over 3.6 billion people used social media worldwide. That number is expected to soar over 4.4 billion in just three years. Using social media to build an effective sales funnel is emerging as the go-to sales solution for companies in all industries. Here are...

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