If you're starting a business today or already running one but haven't embraced social media marketing yet, it's time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential...
When you’re in the PR industry, monitoring social media becomes part of the job. After all, that’s where you find answers to your burning questions like: “What are our customers talking about?” “How do people perceive our brand image?” “What trends should we pay...
The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving...
If you're a business owner, you're naturally concerned about your customers' feelings toward your brand and its offerings. With around 42 percent of the world’s population using social media, platforms like Instagram and Facebook are a great way to collect feedback...
If you work in social media (or tech and advertising more broadly), then you are aware that TikTok has been under scrutiny over data privacy concerns for years. It's not the first time the platform is facing pressure; most recently with the Biden administration...
TikTok videos are notoriously influential to users of the social platform, and brands and communicators should not overlook the opportunities to make an impact there—particularly in industries where visual appeal is a big strategic component. Travel and tourism is a...
When it comes to running any kind of business in 2023, you've got to be online. More specifically, whatever the size of the company you have, you will need more than a simple website to manage your online presence, especially if you run a company that has a lot of new...
The introduction of another feature roll-out from TikTok is unsurprising, as the platform continues its drumbeat of new features to compete as the platform of choice for creators and maintain its position as the fastest-growing social media site. However, the...
In the PR industry, we all know it’s all about who you know. The right person at the right company at the right time can help you close a partnership or deal you used to only dream about. From locking arms to achieve higher growth goals together to solidifying a...
If you’re a brand that uses social media platforms to promote your business, then you know the pressure to create content that is engaging, helpful, and relevant to your audience. This pressure mounts even higher as more businesses in your industry (your competitors)...
The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore,...
By now you should know that social media is absolutely vital for a modern business. While that might be common knowledge, few people actually know what it really means. Obviously, social media is important, but how does one use it effectively? The answer to that is...