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7 steps for writing an effective social media monitoring brief

7 steps for writing an effective social media monitoring brief

When you’re in the PR industry, monitoring social media becomes part of the job. After all, that’s where you find answers to your burning questions like:  “What are our customers talking about?”  “How do people perceive our brand image?” “What trends should we pay...

10 engaging ways to collect customer feedback using social media

10 engaging ways to collect customer feedback using social media

If you're a business owner, you're naturally concerned about your customers' feelings toward your brand and its offerings. With around 42 percent of the world’s population using social media, platforms like Instagram and Facebook are a great way to collect feedback...

Navigating a potential TikTok ban—what brand marketers need to know

Navigating a potential TikTok ban—what brand marketers need to know

If you work in social media (or tech and advertising more broadly), then you are aware that TikTok has been under scrutiny over data privacy concerns for years. It's not the first time the platform is facing pressure; most recently with the Biden administration...

How social media has changed PR–and 5 ways it helps businesses

How social media has changed PR–and 5 ways it helps businesses

When it comes to running any kind of business in 2023, you've got to be online. More specifically, whatever the size of the company you have, you will need more than a simple website to manage your online presence, especially if you run a company that has a lot of new...

7 ways to turn Instagram profiles into networking opportunities

7 ways to turn Instagram profiles into networking opportunities

In the PR industry, we all know it’s all about who you know. The right person at the right company at the right time can help you close a partnership or deal you used to only dream about. From locking arms to achieve higher growth goals together to solidifying a...

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