If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you.  Of course, having an official brand account...

Maintaining a strong social media presence is non-negotiable for businesses aiming to connect with their customers in real time (and in the right way).   However, with the countless customer interactions happening on various social media platforms, it's easy to...

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New...

Social media marketing encompasses a wide variety of platforms and strategies that have proven to be effective for brands looking to grow an online presence—especially those where factors like target audience age and visual representation are key to attracting...

Move over, Facebook and Instagram. If you’re serious about growing your social media presence, there’s a new kid on the block that you’ll want to make friends with: Meta’s Threads. We know what you’re probably thinking: another social media network to get to grips...

Can you picture navigating a ship without a compass? That’s how PR professionals operate without social listening in the current digital landscape. As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break...

They're busy. They’re stressed. And many are doing it all on their own. Yet despite all that, more than three-quarters (77 percent) of them are happy in their jobs. Welcome to the messy reality of working in social media marketing. Still a relatively young gun in the...

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the...

One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question. And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns...

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.  ‌However,...

Earlier this month, Meta released its new platform “Threads, an Instagram app,” saying the Twitter (X) challenger “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”  The app has already...

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from...