As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster. Small businesses particularly have reported strong return on investment: new research from software reviews...
In many ways, PR strategists and parents are alike. Sure, their intended audiences might differ (for parents, it'd be their children, and for PR strategists, it'd be their clients). But they both want to know the answers to questions like: Where's my intended audience...
A new survey report from research, ratings, and reviews platform GoodFirms analyzes the current state of social commerce, its key drivers, opportunities, challenges, and future scope. The research reveals the most successful marketing strategies used in social...
Having a social media brand is like an extension of your website. You need one to help you engage with more people who may not be aware of your web presence. There are different tactics to help you expand your social media network. Here are some ways to help you grow...
Brands are finding new ways to directly engage with global consumers to catch their attention. Social media has become a popular tool for shoppers to become acquainted with brands, with 75 percent of respondents in a new survey from direct-to-consumer (D2C) cross...
As Twitter has been taken over by Elon Musk, the state of the platform is unpredictable, especially due to recent talent layoffs as well as rising concerns of misinformation, distrust and hate speech. These concerns are matched with the potential for the entire...
Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus...
Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The staff resignations, advertiser departures, account suspensions...
Live video works because it's interactive, unedited, and immediate. It feels like you're right there in the moment with the person or brand who is broadcasting—and those attributes are exactly what makes them such a powerful marketing tool. A high-quality stream...
Freedom of expression—it’s the bulwark of democracy and a lasting strength of the United States. We expect it, we want it, and we rightly rebel against the threat of losing it. So how did we get to a place where we are relying on a multi-deci-billionaire as the...
A new holiday marketing report from social advertising automation platform Smartly.io points to a growing interest among consumers to use social media to aid their online shopping journeys. Specifically, 55 percent of respondents say they are open to making holiday...
You’d think that social platforms and apps would be among the highest brand groups in making emotional connections with consumers since they are so engaging and personal, but the category overall performed rather poorly, ranking 15th among the 20 industries in the...