One of the oldest forms of advertisement and self-promotion comes in the form of politics, with politicians looking to advance their careers with the use of marketing firms that promise to expand their visibility in their local community. For over 200 years, this has...
COVID’s impact reveals global leadership crisis, as people worldwide express fears of corruption
It’s certainly no surprise that “access and affordability to healthcare” and “communicable/infectious disease containment and prevention” were tied as the top two priorities of people worldwide during the COVID crisis, according to a new global survey. Unfortunately,...
PR pulse: Who’s shaping our kids’ political views? Teachers & TikTok
The future of the electorate is watching, and it's teachers and social media that are influencing young peoples' political views, according to a new survey on election knowledge from online education platform Study.com. A snapshot of the survey findings shows:...
5 ways to bolster your employee retention strategies
Keeping employees happy in a large company is generally a matter of making them feel valued. It doesn’t mean that your company has to allow every employee to bring a dog to the office or set up a cappuccino machine on every floor, but there are ways to structure...
3 new dimensions defining today’s employee relations
In virtually every industry, the relationship between employers and employees has shifted significantly due to the major transformation in the way people work, and how organizations are thinking about the future, according to new research from Gartner. Today’s new...
The 2020 holiday ‘couch’ shopper: Amazon will win big, but you can too—if you’re ready
The lion’s share of holiday shopping during this unique season looks more and more like it will happen online. This of course means a majority (52 percent) of U.S. shoppers plan to start their online shopping via Amazon this holiday season, according to new research...
Investor relations in focus: ESG adoption rises, COVID impacts how investors look at social factors
As environmental and societal issues such as corporate purpose and sustainability rise to the forefront as major C-suite issues, new research from RBC Global Asset Management (RBC), the asset management division of Royal Bank of Canada, reveals the adoption of...
7 strategies for increasing employee satisfaction in your company
Managing a business involves a lot more than just opening the doors and turning on the lights. Among all of the details that demand daily attention, none is more important than employee satisfaction. After all, where would your business be without them? A generous...
COVID silver lining? Company culture may have actually improved during pandemic
Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. For its new study, What...
PR pulse: Gen Z, Millennial voting behavior is based on issues, not candidates
This election season has become about far more than politics for Gen Z and Millennials (ages 18-37)—in fact, they report that it’s turned into the fight of their lives. New research from social-first entertainment firm Fullscreen examines the voting behaviors of these...
As budgets get cut, market research nose-dives during COVID
Just as with business interests across the board, COVID-19 has had a dramatic effect on market research activity worldwide, both in terms of extent and how data is being collected, according to a new study released by Dooblo, a provider of survey software for the...
Taking stock with teens: COVID’s new impact on Gen Z’s spending habits, brand preferences
As communicators are well aware, Generation Z contributes approximately $830 billion to U.S. retail sales annually—and represents an influential consumer group where wallet size and allocation provide a proxy for category interest. With their academic lives now being...












