A new research report from edge experience company SimplicityDX uncovers significant discoveries in how Gen Z shops and their use of social media this holiday season. Eighty percent plan to use social media to find gifts this year, with 41 percent planning to use it...
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Apps & social brands playing key role in new world of social distancing
New research from brand intimacy agency MBLM, apps and social platforms are playing a key role in the new world of social distancing, which could be impacting the way consumers connect to them emotionally. The firm, which explores the emotional science behind building...
The nation’s most loved social brands according to consumer conversations
Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer...
Engagement Labs Launches 2nd Annual TotalSocial Brand Awards
For the first time, Engagement Labs is celebrating brand performance leaders. Brands that are included in these awards are highly talked about brands online via social media and offline by consumer word of mouth. THE BRAND AWARDS INCLUDE: MOST LOVED BRANDS BRANDS MOST...
Social branded content nearly doubled in 2017
Social branded content on Facebook grew by 98 percent in 2017 and outperformed all other posts published by the media publishing industry by 5 percent, according to new research from ListenFirst. The firm recently released its Media Publishing: Social Branded Content...
Social media benchmarks: Instagram generates highest level of organic interactions for brands
The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for...
With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer
Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable. But...
Social media crisis management: How to handle negative feedback and protect your brand
Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters. Think of all your favorite brands like H&M, United Airlines, Burger...
3 tips for brands managing multiple social media accounts
You've probably heard that having accounts across multiple social media platforms increases brand awareness and helps you reach a wider audience. But no one tells you how daunting it can be to manage social media accounts simultaneously. Juggling Facebook, Instagram,...
8 steps to building your brand identity on social media
Plagiarism on social media is all too common. Every app you turn to (be it LinkedIn, X, or Instagram), you're bombarded with the same templates, marketing materials, hooks, topics, and punchlines. It goes without saying it's no small task to stand out from the crowd...