In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms. It...
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2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more
As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability...
3 ways to use social media to fundraise for a nonprofit
Social media has remained a powerful fundraising tool for years now, with many of the features that make it an excellent marketing tool making it great for fundraising, too. It is a cost-effective option that gives nonprofits unprecedented reach while allowing them to...
Social media crisis management: How to handle negative feedback and protect your brand
Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters. Think of all your favorite brands like H&M, United Airlines, Burger...
3 tips for brands managing multiple social media accounts
You've probably heard that having accounts across multiple social media platforms increases brand awareness and helps you reach a wider audience. But no one tells you how daunting it can be to manage social media accounts simultaneously. Juggling Facebook, Instagram,...
Tips for using PR, social media, and other tools to maintain positive employee relations
The world today has become quite fast-paced. As employers strive to scale the heights of success, employee relations are becoming more and more crucial. Hiring the right employees is great, but things should not stop here. As an employer, you are tasked with the...
8 steps for building a successful social media strategy for PR pros
In a business landscape, communication means a lot. The company’s success and growth perspectives largely hinge on the positive relationships with its stakeholders, be it customers, employees, investors, the media, or the general public. PR professionals work to build...
5 steps for conducting effective social media training for employees
If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an official brand account...
8 common social media customer service pitfalls and how to avoid them
Maintaining a strong social media presence is non-negotiable for businesses aiming to connect with their customers in real time (and in the right way). However, with the countless customer interactions happening on various social media platforms, it's easy to...
8 steps to building your brand identity on social media
Plagiarism on social media is all too common. Every app you turn to (be it LinkedIn, X, or Instagram), you're bombarded with the same templates, marketing materials, hooks, topics, and punchlines. It goes without saying it's no small task to stand out from the crowd...