The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content...
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9 tips for creating a successful sales enablement content strategy
Sales enablement content is incredibly vital for businesses today. It provides a smarter approach to dealing with potential buyers. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful...
2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies
2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New...
Billion Dollar Boy launches innovation unit, Muse, with new research revealing three in five consumers prefer generative AI creator content
Global creator agency, Billion Dollar Boy, launches Muse, a new innovation unit exploring the emerging technologies shaping the creator economy - including generative AI The launch follows new independent research revealing the popularity of generative AI with three...
6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better be careful
The holidays have always stressed people out—all that shopping, all that spending, all those family get-togethers, you name it. And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday...
ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines
Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics...
How CGI content is impacting brand authenticity within beauty & fashion marketing
We’ve all seen them and done the double-take. From mascara-clad eyelashes on the London underground and lipstick smudges across the streets of Paris, to giant handbags bouncing across Tower Bridge; 2023 has certainly been a year for computer-generated imagery (CGI)...
Overcoming Content Chaos: Storyblok and Bynder Come Together to Provide a Unified Approach to Digital Asset Management for Marketers
Survey shows that 55% of marketers manage more than 1,000 digital assets, and 48% make mistakes that cause content problems. 64% use AI to help create digital content regularly. New York, NY, Wednesday, November 8th 2023 - Storyblok, the content management system...
Content Marketing Tools: What You Need to Know About CapCut Creative Suite
Are you a person who loves editing photos or videos but is unsatisfied with your editing skills? For everyone who loves to make exciting transformations to photos and videos, CapCut Creative Suite is the best pick. It comes with the most exciting features and AI tools...
Harnessing the power of user-generated content in social media campaigns
User-generated content (UGC) has become a crucial aspect of social media marketing campaigns today. Incorporating user-generated content boosts a brand's authenticity, a view shared by 75 percent of marketing professionals. Traditional advertising is losing its...