MEDIA DATABASES The Ultimate GuideYou’ll Learn Just what exactly a media database is and who's in them Why you desperately need one – hint: media relations are important! How to use one - we break down the various ways to search and find the influencers that matter to...
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February 2023: Multi-language capabilities added to PR CoPilot, and super-quick media list building within Agility Monitoring
← Agility Support Multi-language capabilities added to PR CoPilot™, our AI-powered writing assistant Further to Agility's groundbreaking release of PR CoPilot in January, we have now added the ability to generate press releases in 13 languages. This enhancement allows...
4media group Announces New Global Executive Leadership Team
4media group announced a newly formed global executive leadership team. Led by industry veteran and newly appointed Chief Operating Officer Kevin West, the updated executive leadership team further strengthens the company’s integrated communications capabilities and...
How to run a successful earned media campaign, according to Santa Claus
We wanted to get in the holiday spirit for our last post of 2022 (the blog will be back January 5 with the first PR Profiles episode of 2023) and what better way to do so than with Father Christmas himself? Believe it or not, Ol’ Saint Nick has a few PR tricks up his...
Database marketing puts your best information to use—here’s how
Skilled marketers spend approximately 51 percent of their marketing budget on data-driven marketing because it is six times more profitable than traditional marketing tactics. Given this, you’ll be missing out on big opportunities if you don’t begin working on your...
Webinar On-Demand | Be a Journalist’s Go-To: How to Build a Trusted Partnership With The Media
ON-DEMAND WEBINAR Be a Journalist’s Go-To: How to Build a Trusted Partnership With The MediaLearn to connect with journalists and influencers through a demo with us
5 PR and media tips for your business
Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the...
3 tips for generating leads using social media
Aligning PR and social media campaigns allows you to reach your target audience and generate positive brand awareness. Effective social media campaigns also help to maintain a solid, organic pipeline of leads you can convert to loyal customers. With 67 percent of B2B...
Tips for developing relationships with media outlets for PR efforts
Before a company is able to take advantage of any positive media coverage it receives, it needs to be prepared with media relations efforts, by developing relationships with the right and relevant media outlets. Contact list The first step for a company often as part...
3 smart ways to harness the power of media
With so much content out there, it is easy to lose track of what is being said about your brand or your company. Keeping tabs on what others say about your business is one way to control the narrative. With the option of creating some of your content, you also take an...