Jennings Social Media & MarTech (JSMM) CEO, Valerie Jennings, will proudly stand alongside media change-makers, trailblazers and entrepreneurs to receive the honor of FOLIO: 2020 Top Women in Media in New York City on Sept. 9. The awards ceremony will celebrate...
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How influencers can bring cancelled live events back to life
The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging...
The most successful brands in activating buzz among nation’s ‘everyday’ influencers
Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations—they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t. New...
The risks—and benefits—of working with virtual influencers
There is little doubt now that the world of marketing is a digitized one, with more brands and advertisers adopting graphic design and online media into their strategies than ever before. While this shift has been a boon for the influencer marketing industry, it has...
Influencers will be flexing their social media star power in 2020
2020 promises to be a good year for social media stars, if the findings of an Augere survey are true. That survey reported that 84 percent of companies polled expected to work with a digital influencer star this year. Lord & Taylor can attest to that. In a prequel...
Micro-influencers are young, scrappy and hungry—& great for authentic brand relationships
While big-name, big-money influencers can reach large audiences in one fell swoop, it doesn’t mean those audiences are highly engaged—or paying attention at all, if your brand isn’t directly involved in the influencer’s most riveting topics of discussion. That’s why...
Journalists are the most important influencers for PR pros in Germany
Journalists are still by far the most important influencers in the work of German PR professionals, while Instagrammers and YouTubers are far less relevant for press offices and PR agencies, according to a new research report from Hamburg-based Deutsche Presse-Agentur...
Top 10 U.S Social Media Influencers in Technology
RESOURCES / TOP INFLUENCERSUsing our extensive media database, we compiled a list of the top 10 social media influencers throughout the United States and operating in the Technology space. Our solution makes it easy to find — and connect with — the...
Top 10 U.S. Social Media Influencers in Politics
RESOURCES / TOP INFLUENCERS Using our extensive media database, we compiled a list of the top 10 social media influencers throughout the United States and operating in the Politics space. Our solution makes it easy to find — and connect with — the...
Top 10 U.S. Social Media Influencers in Finance
RESOURCES / TOP INFLUENCERSUsing our extensive media database, we compiled a list of the top 10 social media influencers throughout the United States operating in the Finance space. Our solution makes it easy to find — and connect with — the influencers...